6 Best K-Pop Music Videos With School Uniform Concepts
K-Pop idols make some of the best models for Korean school uniform ads, so it’s not surprising when they rock the student look in their music videos. Some artists, like f(x) and Infinite, are typically featured in brand campaigns, and this is not only because of their visual factor.
More often than not, the idols chosen are of student age, or close to, for that matter. Plus, since K-Pop’s main demographic is teenagers, the student concept is perfect. Some idols’ stylists take the literal route, wearing actual school uniforms but styling them a bit cuter, while others take a more editorial route, styling high-fashion clothes that look like uniforms.
But whichever might the course they take be, the school uniform concept is a cute yet polished look that transcends time and trends. Take a look at these six music videos that perfectly employ the school uniform concept.
Despite the student look not being innovative, it’s now automatically associated with EXO because of their Growl music video and promotional activities.
Growl is to EXO what Sorry, Sorry is to Super Junior, and along with that staple comes the uniforms.
For this music video, stylists went the costume route, not using actual fashion pieces (other than the Puma sneakers) nor real uniforms, but designed pieces specifically for each member. Of course, they made sure to give each guy different looks within the same concept, like Tao’s sleeveless blazer, the various print ties, or Baekhyun’s red snapback, to make it cohesive.
Growl’s styling works because even though they’re costumes and altered versions of uniforms, they don’t seem forced or gimmicky. The suits were tailored impeccably, and as mentioned before, even though they all appear the same as a whole, they are not. No member looks just as or similar to other members, making the overall styling flawlessly effortless.
2. BTS - Boy in Luv
When BTS’ Boy in Luv came out, the first music video it was compared to because of the styling was Growl. But other than the fact that EXO’s came prior and they also used uniforms,Boy in Luv is far from being a copy.
Even if you’re only fairly acquainted with BTS, you know that their brand is the ghetto goth hip hop style, so it’s a given that their stylists dress them in mostly black and white clothes all the time. That’s exactly the case with Boy in Luv, where they wear minimal ensembles (black and white, skinny tie, and fitted trousers). And in order to avoid a high fashion look, the stylists opted to go a more realistic route that stayed true to their rougher, school thug idol concept. They achieved this by wearing pleather applications on their clothing (like Jimin’s button-down) and lots of guyliner, and accessorizing with chains and earrings à la Shut Up Flower Boy Band.
Furthermore, the actress’ ensemble is a very grunge meets Chanel look, which is the highlight of the video. The contrast between the tailored blazer with the white lining and crest and the tartan printed skirt and tie, was a great interpretation of a fashion look as a costume, rather than a student costume.
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All opinions expressed above are those of the writer and do not reflect the opinion of KpopStarz.
