The casual brand Union Bay released pictures of IU taken during their photo shoot for the upcoming season.
Girls' Generation's Yoona has been appointed as the new exclusive model for the SPA brand H:Connect. The star is the face of the accessories and apparel brand's 2015 Fall/Winter lookbook.
Fresh from finishing his military service, Yoo Seung Ho is literally hitting the ground running with a new endorsement deal with Adidas.
The Korean pop-rock band was selected as models for the company's Asian ad campaign.
EXID singer Hani traded in her fashionable clothes for fantasy chainmail in her new commercial for video game Clash of Kings.
Girls’ Generation member Tiffany will appear in a new campaign for Casio's Fall/Winter 2015 watch collection.
Korean model Irene Kim is Estée Lauder's newest global beauty contributor. During her exclusive interview with the brand, the star shared her definition of beauty and chose her favorite beauty products and K-pop stars!
Tiffany uploaded new Instagram photos which showed her posing with various IPKN makeup and skincare products.
SHINee's Minho and f(x)'s Victoria are also participating in the "Friends of Coach" project.
Group BTOB was chosen as models for a famous network roaming service, filming a video commercial for the company.
The Korean girl group members exude the spirit of summer in the newest promotional photos for cosmetics brand Lavida.
Following their Red Bullet Tour in the U.S. later this month, BTS will be back stateside for more performances in conjunction with the Community 54 'Highlight 2015' tour.
EXID's newest ice cream commercial seems to have been quite a hit and bumped up sales significantly.