Red Velvet Joy's Controversial Remark on 'SM 3.0' Erased by SM Entertainment—Outrage Ignites Online

Despite their nine-year tenure in the K-pop scene, Red Velvet has managed to release only two full-length studio albums, a fact that has stirred frustration and disappointment among their loyal fanbase. Criticism has been aimed at SM Entertainment, the group's agency, for the prolonged gap between albums.

The last studio album, "Perfect Velvet," saw its release nearly six years ago in November 2017, prompting fans to express their impatience for new music by resorting to actions such as dispatching protest trucks to the company headquarters.

A glimmer of hope emerged during a recent livestream event, as Red Velvet members shared a long-awaited announcement that sent ripples of excitement through their fandom. Yeri, one of the members, disclosed the thrilling revelation that the group's third studio album is actively in the works and is slated for release in the second half of the year.

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Yeri's Revelation: Third Album in the Works, A Glimpse into Red Velvet's Musical Future

Yeri conveyed the eagerly anticipated news, stating, "Do I say it? We’re preparing our third full album. After this live, we’re going to have a meeting for the comeback. We have a goal to release it in the second half of the year."

Although fans welcomed this revelation with joy, a notable omission from the livestream has since drawn attention. A portion of the announcement involving Joy, one of the group's members, was conspicuously missing from the uploaded version of the livestream.

During Yeri's teasing about the forthcoming news, Joy posed a question, asking, "This is SM 3.0?" Her query alluded to the significant changes that SM Entertainment has recently undergone, encompassing alterations in employee structure, future strategies, and business paradigms.

Unintended Amplification: Fans Rally Behind Joy's Unheard Words

While the remark may have seemed innocuous to many, it appears that the agency did not view it in the same light. Consequently, Joy's comment was removed from the livestream upload, sparking allegations of censorship.

Ironically, the act of censoring the comment seems to have amplified its significance, provoking an unexpected backlash from fans. The move has only fueled further support for Joy's right to express herself openly.

NETIZENS COMMENT

Here's what fans are saying:

They really cut out the part where Joy said "This is SM 3.0?" You can't make this up!!! 

Joy had SM scrambling with that line speak your shit queen 

It's a good thing though? Why they need to delete itt?? 

NO BECAUSE JOY IS TOO HONEST AND DOESN'T PLAY FREE HER

This is the 3rd time I've seen SM censor and artist's words in the re-upload of a live. If fans weren't capturing video, their words would have disappeared. smh 

As the anticipation for Red Velvet's upcoming studio album intensifies, fans remain hopeful for a musical offering that will appease their desire for new content. The incident has raised questions about censorship within the entertainment industry, leaving fans eager for the new album and wary of similar controversies in the future.

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Cassidy Jones wrote this.

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