YG Entertainment Faces Backlash Over BABYMONSTER's Lack of Promotions— 'It’s so frustrating...'

In a recent online post that quickly gained traction, the disappointment surrounding YG Entertainment's handling of promotions for its rookie group, BABYMONSTER, came to the forefront.

The group, highly anticipated due to being under the umbrella of YG, one of K-Pop's Big 4 labels, has left fans questioning the nature of their debut.

Anticipation Turns to Disappointment

The author of the viral post expressed concern about the seemingly absent promotional efforts for BABYMONSTER beyond the release of their debut song and music video.

The lack of individual social media accounts for the members, as well as their absence on platforms like Weverse, raised eyebrows among fans who expected a more comprehensive promotional strategy from the prominent entertainment company.

The netizen highlighted the absence of member-specific Twitter accounts, Weverse profiles, articles, press releases, and showcases typically associated with new debuts in the industry.

This void in promotional activity has led fans to question whether BABYMONSTER's "Batter Up" release was indeed their official debut or merely a pre-debut introduction.

READ ALSO: BABYMONSTER Finally Makes Much-Anticipated Debut - But K-pop Stans Are Unimpressed 

Some comments expressed concern over YG Entertainment's strategy, speculating that the label might be holding back promotions until member Ahyeon returns, possibly due to health reasons.Netizens took to various platforms to share their disappointment and confusion regarding YG Entertainment's approach.

Here's How K-Netz Reacted:

• "It feels like YG Entertainment was forced to debut them."
• "They did debut, right??? Makes me think this was a teaser."
• "You know Ahyeon? If she couldn't debut because she was sick, don't you think they are waiting for her? It looks like they will really start promoting the group once she returns... If that's not why, I don't understand why the label isn't promoting them after the group's debut."
• "They debuted?"
• "I think YG Entertainment is testing the waters, LOL. If the response to the group's debut is good, YG will promote them, and if it isn't good, they will wait for Ahyeon, LOL."
• "But YG has always been like a boutique shop. Sigh, I feel bad for them."
• "Looking at the response here, I'm not sure that the 30 million views mean that much. It's amazing people have even watched it that many times."
• "Girl groups need to perform to get a stronger response, but it's so frustrating that the group hasn't even released a performance video."

While the music video for "Batter Up" has garnered significant views, comments reflected frustration over the absence of performance videos and live showcases, essential elements for a new girl group to build a strong fanbase.

Some netizens even questioned whether YG Entertainment had been pressured into debuting the group or if the debut itself was merely a teaser.

As fans anxiously await clarification from YG Entertainment, the future trajectory of BABYMONSTER's promotional journey remains uncertain, leaving the K-Pop community buzzing with speculation and concern over the group's underwhelming debut promotions.

Meanwhile,In a recent, fans are left in suspense as they anxiously speculate about the fate of Ahyeon who seems nowhere to be found these days. 

READ THE FULL STORY HERE: BABYMONSTER Ahyeon's 'Exit' Sparks Intense Speculation- What's the Real Story? 

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Cassidy Jones wrote this.