For those who grew up in the America, the only song you probably knew about Nike's signature sneaker, the Air Force 1, was by rapper Nelly in 2002.
Fast forward to present day and it looks like Nike Korea has teamed up with a group of rappers for an ad campaign called PairPlay. Talk about great marketing, using some of Korea's hottest rappers to drop a verse on Nike's classic kicks will sure attract fans to look into the new styles and colorways of the Air Force 1s.
As PairPlay continues to drop videos of cyphers, Monsta X's very own Jooheon was the most recent artist to spit some rhymes for the sneaker on Feb. 16.
Dropping bars to an old school hip-hop-inspired beat, Jooheon gave a sick flow with lyrics that first started with an introduction to his age, 23, and a reference to former NBA basketball player and Nike's famous sub-brand, Jordan.
Just like the other rappers, the cyphers lasted for only one minute with the same beat. Kisum, Microdot, The Quiett and Paloalto are some of the rappers who were selected to cypher about the AF1s.
Check out Jooheon's cypher below:
