The trend in Korea can spread to another country such as Japan, but Japan can also influence the trend in Korea. The trend "kira kira" has spread to Korea and more idols trying this kind of makeup.
According to report from koreaboo, kira kira means shining or glittering. This kind of makeup is giving glitter or shiny studs or beads under the eyes, on cheek or even forehead. The purpose is to give shiny look to the face.
The proof of the trend is that there are many kinds of sticky stickers that you can buy easily at makeup store. The stickers can be in a shape of star, unicorn, moon, and many more. With the variation of the shape and size, the idols can easily choose to be put to any kind of part of face they want.
Giving this kind glitter, you will be able to see the cute and beautiful face of the idol. There are many idols who have tried this kind of look. There are Sunmi Wonder Girls, Shinee Key, IU and IOI's Choi Yoo Jung. On the MV "Vey Vey Vey" of IOI, Yoo Jung wore kira kira under her eyes.
According to report from onehallyu, the spreading from Japan to Korea is influenced by K-Pop industry. You can see K-pop idols updating their social media using kira kira trend.
In Korea, kira kira is often called "hangover makeup" sometimes. Because of its shining look, it can make the person look bright to hide his drunk face. So, when they have to go to the part and get drunk, there will be no problem because they will always look bright and shiny with kira kira.
Using kira kira, some idols will be able to pull out an innocent look. Some can also pull out a cute look and it is so perfect to give extra performance for their music video or on stage.
