G-Dragon of the boy group, Big Bang, is no doubt one of the most popular K-pop heartthrobs there is. Now, he goes for a collaboration with Nike for the 2017 Air Max Day.
The campaign has been reported take the name of "Kiss My Airs". This is a very good strategic tagline as G-Dragon has a huge fan-base that will surely stay loyal to the brand if he endorses it.
G-Dragon promotes Nike's latest Air max shoeline, Vapormax. With it, he poses in a series of photos as he wears street style clothing.
One of his photos also show him wearing several layers of Nike jackets. There was also one photo where he shows off a carefree personality as he wears a Nike gear with Vapormax.
According to Korea Portal, G-Dragon can also be seen to have nail polished hands as he holds the Nike shoes that he endorses. Nike is currently pursuing the strategic marketing of its new Nike Air Max brand, dubbed as the Vapormax Triple Black, which is the flagship of the Vapormax line.
It boasts a full-length air outsole that is visible. It also has different transparency levels, making it look hip and cool. According to All K-pop, the Vapormax Triple Black features a newly designed Flyknit that perfectly matches the Anthracite coating that it has.
G-Dragon wasn't the only superstar celebrity to have appeared in the event. Together with him were Ruby Rose, MO, English Gardner, Neymar and Chris Lee. There were also a host of other athletes coming from New York that showed up in the Nike event.
With all of these being said, it makes perfect sense for Nike to have G-Dragon endorse the new Nike Air Mac Vapormax Triple Black line.
Meanwhile, G-Dragon is also continuing to promote his own clothing and style brand named, Peace Minus One. Reports also say that G-Dragon is currently working on an upcoming album that will be released in Q4 2017.
