Big Hit Entertainment's CEO and founder, Bang Si-hyuk, revealed the secret to the success of the group BTS.

Bang Si-hyuk, on November 25 (local time), attended the ASEAN-ROK Culture Innovation Summit held in Busan and shared insights of "good content" as the key to the success of the BTS.

"Today, I am honored to stand in front of such distinguished guests from so many countries. We are especially excited to see the guests of ASEAN who love the content of our Big Hit Entertainment. I hope today's meeting will be a place where rich cultural inspiration and vision can be exchanged," Bang Si-hyuk said.

"It is said that it is the time of the fourth industrial revolution. Technology is changing the world, people, and lifestyles; that is right, of course. But we do not enjoy technology itself. It is only when we are faced with great content that's made from technology that we recognize and marvel at the existence of that technology. I think the best example of that is the 1985 Live Aid concert. Under the slogan 'Feed the World,' the best artists of the day gathered at Wembley Stadium in England. It was to inform the world about the hunger problem in Africa, which was severe at the time, and to help."

"it can be difficult for us to create something that will lead to this technology culture right now," he says. "However, the content is different. It can be completed with a relatively short period. And we have the potential to create that kind of content. Good content is a statement that must be thrown in this day and age. In that context, we have a different cultural and historical background than the countries that have been leading the technological culture, so we can look at the world from a different angle, and tell a different story. The fact that we are in the midst of history means that there is a universality and contemporaneousness that only we can find."

"The people who live, feel, know the characteristics of good content with the body and mind. Investing in such people is to invest in tomorrow's cultural content," he emphasized.

"34 years ago, just as Live Aid proving the value of live broadcasts through satellite. Conversely, the success of BTS has proved the existence and value of YouTube technology. We need to invest in people who will prove the value of the new technologies that the fourth industrial revolution will showcase by creating content that captures our speech and understanding. That will be the driving force for ASEAN's growth in the era of the fourth industrial revolution and the era of hyperconnectivity."