On December 23rd, FILA, a brand company, an Italian-founded which is sporting Korean goods such as sportswear, tennis gear, sneakers, and others, announced that BTS is officially their model.
On December 23rd, a photo was released by the company, and fans and netizens can't get enough of it. This is just the start, and sooner, there will be more photos that will be released for FILA. BTS will be a model for ONE WORLD, ONE FILA.
In the photo, the seven-member of the Worldwide Korean superstars can be seen wearing a FILA official shirt and sweatshirt. The K-pop idols look dashing handsome while smiling and throwing their stare at the camera.
As the photo was uploaded in FILA Korea official social media sites, a caption was also posted saying,
"GO #BTS, GO #FILA is Coming Soon
Global superstar BTS has become a global model for FILA."
This year, last October, FILA Korea had confirmed that BTS and their company had already partnered and signed a contract for the upcoming 2020 and that the idols will be their newest brand endorser.
In addition to the caption above, the brand company also says, Global superstar BTS and global brand FILA will be going to show ONE WORLD,ONE FILA which also says to keep an eye to the BTS
Meaning to say, as a two global personality and company united, the group will not only promote the brand in Korea, but their influence is also set to dominate the international countries and continents, such as the United States, Europe, and other cities in Asia.
The promotion will officially start next year; however, fans, especially ARMYs, were all ready to support their idols.
On the other hand, BTS has been in a five-year relationship with another brand company, which is PUMA, not until they ended their contract and chose 'FILA' as their new endorsement company.
According to an insider, FILA offered promising and worthy contract conditions, which is the reason why BTS agency and the group itself have chosen them, conditions that were suitable for them as the world's one of the most influencers.
Also, BTS Jimin, which is a member of the group, has been recognized as the top 1 for the whole year's brand reputation ranking, which is an edge to both of them for the promotion.
Later this year, BTS has been teasing fans and netizens, as they sported their outfit going in and out airport wearing FILA products. Due to this, ARMY and other BTS supporters were already anticipating their shoe collection and sports gear and sportswear collection that will surely become sold out once it has been released.
Nevertheless, BTS is already preparing for their schedules for next year, which is undoubtedly going to be a bop. This year has been this year, making them create a lot of history, paving new opportunities for the K-pop industry around the world, especially in the United States and Europe. In fact, BTS will celebrate their new year in Times Square together with other promising artists.
