Fans can't agree more on the lengthy post of YG's former creative director, Shin Seong Jin, mentioning BLACKPINK's Lisa and NCT's Mark.
On April 14, Shin Seong Jin, popularly known as SJ or SINXITY and who is currently the director of his own creative brand AXIS, posted on his Instagram account a letter of praise towards Mark and Lisa. He also claimed that the female idol is the best artist of this generation.
View this post on InstagramLisa는 엔터테인먼트 산업이 배출해 낼 수 있는, 이 세대의 최고의 아이돌/아티스트임이 분명하다. 모든 제작자가 꿈을 꾸는. 재능/실력/매력/노력/인성/성격 모든 스탯이 거의 만점에 가깝다. 연습생 시절 그녀의 월말평가는 항상 경연이 아니라, 혼자 공연이었다. 그 누구도 평가하지 않았다. 감상을 말할 뿐. 가족들과 멀리 떨어진 서울에서 어린 소녀의 성장기는. 대단하고 아름답다. 마크를 보면, 리사를 보면서 느꼈던 많은 것들이 느껴진다. 무대 위에서 컨셉에 맞는 눈빛 손짓 춤선 그 모든 것이 너무 훌륭해서 개인캠이 아닌데도 focus되는 느낌. 그런데 무대 아래에서 느껴지는 다른 모습들과 아우라 또한 비슷하고. 지독한 재능충이면서 노력충인 부분까지도. kpop 아티스트 중 인스타그램 팔로워가 1위인 Lisa지만 아직도 아직도 저평가 되어있다고 생각하고 upside가 많다고 생각한다. 심지어 아직 솔로 앨범을 낸적이 없다. 이건 마치 YG가 로또 당첨되었는데 아직 은행에 찾으러 가지 않은 느낌. Lisa 하나로 YG의 value는 10조의 가치가 있다고 생각한다. Lisa보다도 Mark는 너무나 저평가 되어 있다고 생각한다. NCT의 거의 모든 유닛에 속하면서 어울리지 않는 이미지 부터 너무 다양한 이미지를 보여주면서 마크 자체의 브랜딩이 잡히지 않은 느낌. 그럼에도 이미 마크의 팬인 사람들은 운이 좋거나 보는 눈이 있는 것으로. . “7감때의 마크를 확대 재생산 해주세요. 에스엠. DNA에 장착된 본능적인 swag와 본인 파트가 아니어도 시선을 잡아먹는 1초 1미리 1코마 1프레임의 마크를... 좀 덜 실험적인 비주얼로 부탁드립니다. “ 암튼, kpop의 미래는 이 두 아티스트에게 달려있다고 보고, 이 둘이 각각 수퍼볼 무대에 서는 그날이 꼭 온다고 본다. #개인의취향 #사적인이야기는일기장에 A post shared by SJ : SINXITY (@axis_sinxity) on Apr 13, 2020 at 9:17am PDT
In his post, he uploaded a photo of the two K-pop stars and wrote, "Lisa is clearly the best artist/idol of this generation that the entertainment can produce. She's every producer's dream."
He also stated that when it comes to talent, skill, charm, personality, and moral, Lisa's statistics are nearly perfect. Fans agree well with SINXITY's statement as they believe that Lisa is one of the role models of this generation. She doesn't lack anything, and that's why she deserves every love that she's getting.
In addition to this, Director Shin also shared some of Lisa's good points starting from her trainee days.
"When she was a trainee, her monthly evaluation was not like a contest, but a solo performance rather. No one can even assess her evaluation. People just appreciated her. The growth period of a young girl in Seoul, far from her family. It's great and beautiful," he said.
"Even though she's a natural-born performer, you can still see her efforts," he went on.
Furthermore, the director also talked about how Lisa is being undervalued. Despite being one of the most followed Korean female artists, YG doesn't let her have her solo debut yet. SINXITY compared having Lisa to winning a lotto grand prize, but YG hasn't withdrawn the money yet, same as releasing or letting Lisa shine as her own color as a performer.
Meanwhile, SINXITY also expressed his thoughts about NCT's Mark.
"Looking at Mark, I can feel a lot of things that I felt when I saw Lisa. The hand gestures and eyes that fit the concept on stage are all so great that it feels like I'm focusing even though it's not a personal camera. But the aura is similar to the other sides of the stage," he shared.
However, just like Lisa, the creative director also believed that NCT's Mark is undervalued, even if he was like the "backbone" of NCT for being in every NCT's unit. Despite the fame, he still doesn't have his own branding and is doing concepts that don't fit him.
He then refers to Mark's fans as lucky for having the eye to see Mark's amazing talent, visuals, and skills.
Lastly, he ended his post by saying, "Grow up and reproduce Mark's value by seven times. He has a DNA-mounted instinctive swag, and he's an eye-catcher, even it's not his part, he captured every second, every millimeter and frame. I'd like a less experimental visual."
He added, "Anyway, I think the future of K-pop depends on these two artists, and I think the day will come when they each take the Super Bowl stage. #Personal tastes #Private stories in a diary."
