K-pop idols, aside from promoting music, has entered the world of endorsement as well. Due to this, fans who are supporting a specific group will eventually support the brand that they are promoting - may it be a fast-food restaurant, perfume, or a set of beauty products. K-pop groups vouch for their names to fans to prove that the product brands that they are introducing are proven and tested.
1. MEDIHEAL - BTS
There has been a time where J-hope and his fellow bandmate Suga prepared a live broadcast with their fans on tour and have a relaxing time as they talked about how they take good care of their skin. With the help of Mediheal masks, it kept their faces moisturized and replenished after a long day of performing on stage. Mediheal provides a massive range of sheet masks that are favorable to numerous skin types. And these are known to be RM's favorite facial brand, too! Their official Line Friends characters called "BT21" made by the band have also released their version of the facemasks. And this showed how their characters have also become a brand on their own for a collaboration.
2. ETUDE HOUSE - RED VELVET
With Joy showing her most dashing makeup looks on the show "Get It Beauty" in 2019, a lot of ReVeluvs are curious about the facial products the artist uses. Going back on an interview held with Allure, Joy mentioned she is a fan of Etude House's Soon Jung line.
Once we mention the Etude House, its play house-inspired store design is undoubtedly one of the concepts that come to mind. With their aim to build a fancy-like look with its beauty products, Etude House released the Moistfull Collagen Emulsion to plump and hydrate skin with ingredients from baobab water and hydrolyzed collagen. It was said that this became Joy's favorite because it is good for sensitive skin.
3. COSRX - KARD
Somin of co-ed group KARD once posted her skincare routine on Instagram to share with her fans. She may not have explained on the post about the products she has been using, but it gave the fans a good sneak peek of the skincare products she usually uses - and one of them is COSRX.
COSRX's products have an ideology of combining well-formulated ingredients on their products. As well as minimalistic packaging and a self-explanatory product name, they are named to be one of the top skincare brands used up to this date. The Centella Blemish Cream is known for alleviating stress on the skin while addressing scars and blemishes.
4. INNISFREE - GIRLS' GENERATION
If we are talking about the skincare tips from K-pop idols, Tiffany Young must not be forgotten on this list. Once on a YouTube video, the singer has explained her essential regimen in 18 adequate steps, where there indeed has a lot of products included.
The incredibly popular in Seoul, Innisfree, which is one of Tiffany's used products, offers a selection of affordable and natural Korean beauty skincare solutions. This Korean brand's gentle yet effective skincare range is harvested from the fields of Jeju Island like cherry blossom, aloe vera, green tea, volcanic clay, lava seawater, and orchid. Proud to claim themselves the first natural beauty brand in Korea, Innisfree Green Tea Pure Cleansing Foam also only uses eco-friendly containers for their products.
