BLACKPINK's Jisoo, Bae Suzy, and Somi updated their respective Instagram accounts, clad in the same Dior sling bag. They captioned their posts with #Dior, which instantly caught the attention of the mob. Apparently, these three ladies are the brand ambassadors of the signature brand.
While it isn't new to K-pop stans to see these K-pop idols flaunting luxurious brands worn from head-to-toe, netizens can't help but feel curious about the sudden synchronization of posting the said bag design.
Dior unveiled its Dior Bobby bag with a timeless and modern design for its Fall 2020 collection. Indeed a trendsetter and stylish bag for women of all ages, Dior Bobby is meaningful for Christian Dior - Bobby is an ode to Dior's beloved dog.
How much does it cost?
Dior Bobby bag comes in different colors, prints, and sizes: large, medium, and small. Based on the official website of Dior, the design is between USD 2,900 and USD 3,900.
Meanwhile, a lot of K-pop heavyweights have been chosen to represent global brands - EXO's Kai as Gucci's global ambassador, BLACKPINK's Jennie as Chanel's brand ambassador, GOT7's Jackson as L'Oreal's global ambassador, and many more - and choosing them is wise and lucrative due to their massive influence.
Recently, Jennie's "Jentle Home," in collaboration with Gentle Monster, was globally remunerative, not to mention that online consumers caused the website to crash on the collection's launching date. Several celebrities were also spotted sporting sunnies from "Jentle Home."
This is one major proof that K-pop artists, as product representatives, will unquestionably generate profit for the brand.
