BTS, who broke the record of K-pop's first, fastest, and best records every time a new song was released, is making history again this time. The momentum is quite different from before, and they keep on breaking unique records.
BTS's latest English single, "Dynamite," is pouring new and its own best records into the global pop music scene. It is expected that new records, which were unprecedented in K-pop history, will be added in the future.
According to the latest chart released by Billboard on the 25th (KST) on the 21st, BTS's "Dynamite" ranked 30th on the "Pop Song" radio chart with just three days of U.S. radio broadcasts, including the release date.
The "Pop Song" radio chart is announced by Billboard, citing Nielsen Music/MRC data, by aggregating the number of radio broadcasts from Mondays to Sundays every week. The chart for the 29th is based on records from the 17th to the 23rd. Since its first release on the 21st, "Dynamite" has entered the charts by breaking its own record with just three days of broadcasts until the 23rd. "Boy With Luv" (Feat. Halsey), which was released in April last year, entered No. 35 in the first week of its release.
BTS music unlocks U.S. radio stations
If the current momentum continues, it is expected to hit the all-time high on the Hot 100, the main Billboard chart to be released next week. The Hot 100 chart is interpreted as a measure of popularity by counting the number of local radio broadcasts and streaming. Despite having a strong fandom, BTS had an unusually small number of local radio broadcasts compared to other pop singers, resulting in poor scores. This is because conservative U.S. radio stations do not prefer Korean songs other than English. "Dynamite," single is a song that broke BTS's lacking force. The fact that the number of broadcasts has already been recorded higher than before is also considered positive in the region.
In particular, the record march on the Spotify Chart, the world's largest music streaming platform, which proves its popularity in the British and American music markets, is also raising expectations for the Billboard Hot 100 ranking.
"Dynamite" entered the top spot on the chart on the 21st and remained at the top for four consecutive days, ranking second on the chart from the 22nd to the 24th. BTS made history as the first Korean singer to reach the top of the chart.
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Re-claiming success on YouTube
Further, the MV for "Dynamite" set a new world record. The number of views surpassed 10 million in just 20 minutes after its release, breaking the record of "ON," which surpassed 10 million views in just one hour and five minutes in February, setting its own record. Views surpassed 20 million in one hour and 14 minutes and 30 million in three hours. And lastly, views surpassed 100 million in just 24 hours after its release, the largest number in YouTube's music video history.
Also, the number of simultaneous users exceeded 3 million at the time of its release, achieving the highest YouTube Premiere Music Video ever. At 1:00 A.M. on Wednesday, views surpassed 200 million within 12 hours of its release - the shortest time record in the world!
BTS, which continues to be explosive in popularity around the world with its new song, will unveil its first "Dynamite" performance at the 2020 MTV Video Music Awards at 9:00 A.M. KST on the 31st.
