Vogue's Business editor Kati Chitakorn recently took to her Instagram Stories to reveal which K-pop idols are the top luxury brand endorsers and just how much they have profited for the brand.
Keep on reading for all the data.
BLACKPINK Members Are The K-Pop Idols with The Most Influence in the Fashion World + Lisa Ranks On Top
All of the BLACKPINK members occupied the top four spots, with Lisa taking the throne at number one.
Lisa, who became the official global brand ambassador of Celine in Sept. 2020, has accumulated 2.7 billion impressions from her 54 Instagram posts with Celine from Jan. 2020 to Jun. 2021.
Lisa reportedly garnered the brand $80.9 million in earned media value. Each of her posts brought approximately 50 million impressions and $1.5 million USD.
Second place went to Jisoo, who became the official global brand ambassador of Dior in Mar. 2021.
Jisoo has shared 71 Instagram posts with Dior from Jan. 2020 to Jun. 2021 has accumulated 2.15 billion impressions for the fashion house and has garnered $64.8 million USD in earned media value.
Each of Jisoo's posts brought in approximately 30 million impressions and $910,000 USD on average.
Rosé ranked at number three and number five! Rosé ranked at number three for her work with Yves Saint Laurent, a brand she was named global ambassador for in Jun. 2020.
As of Jun. 2021, Rosé has shared 57 Instagram posts with the brand. She has garnered 1.85 billion impressions for YSL and generated $56 million USD in earned media value.
Each of Rosé's posts brought in approximately 32 million impressions and made $980,000 USD.
Rosé is in fifth place for her work with Tiffany & Co., a brand she was named global ambassador for in Apr. 2021.
Rosé has shared 16 Instagram posts for the brand and has accumulated 578 million impressions. Rosé has earned the luxury jewelry brand $17.4 million USD in earned media value.
On average, Rosé's posts received 36 million impressions and earned $1.1 million USD on average.
Jennie ranked in fifth place. The "SOLO" singer, who was named Chanel's global brand ambassador in 2018, has shared 27 Instagram posts for the brand from Jan. 2020 to Jun. 2021.
She accumulated 944 million impressions for the French fashion house and has earned the brand $28.4 million USD in earned media value.
On average, Jennie's post received 35 million impressions and earned $1.05 million USD on average.
EXO Kai is the Male K-Pop Brand Ambassador Who Has Earned The Most For His Luxury Brand
The highest male idol on the list is EXO's Kai, who ranked at number six. The "Mmmh" singer became Gucci's first-ever Korean global ambassador in 2019.
From Jan. 2020 to Jun. 2021, Kai accumulated 349 million impressions for Gucci. He has generated $10.5 million USD in earned media volume.
The number of posts he made and his average impressions were not revealed.
These are the K-Pop Brand Ambassadors Who Have Earned The Most For Their Luxury Brands
*Note: Number of posts on Instagram, impressions, and earned media volume earned is seen under the idol's name.
1. BLACKPINK's Lisa (Celine)
- 54 posts
- 2.7 billion impressions (50 million on average)
- $80.9 million USD in earned media volume ($1.5 million USD on average)
2. BLACKPINK's Jisoo (Dior)
- 71 posts
- 2.15 billion impressions (30 million on average)
- $64.8 million USD in earned media volume ($910,000 USD on average)
3. BLACKPINK's Rosé (Yves Saint Laurent)
- 57 posts
- 1.85 billion impressions (32 million on average)
- $56 million USD in earned media volume ($980,000 USD on average)
4. BLACKPINK's Jennie (Chanel)
- 27 posts
- 944 million impressions (35 million on average)
- $28.4 million USD in earned media value ($1.05 million USD on average)
5. BLACKPINK's Rosé (Tiffany & Co.)
- 16 posts
- 578 million impressions (36 million on average)
- $17.4 million USD in earned media volume ($1.1 million USD on average)
6. EXO's Kai (Gucci)
- 349 million impressions
- $10.5 million USD in earned media volume
7. BIGBANG's G-Dragon (Chanel)
- 14 posts
- 164 million impressions (12 million on average)
- $4.92 million USD in earned media volume ($350,000 USD on average)
8. EXO's Chanyeol (Prada)
- 6 posts
- 89.5 million impressions (15 million on average)
- $2.71 million USD in earned media volume ($450,000 USD on average)
9. aespa (Givenchy)
- 13 posts
- 84.1 million impressions (6.5 million on average)
- $2.52 million USD in earned media volume ($200,000 USD on average)
10. Red Velvet's Irene (Prada)
- 5 posts
- 65 million impressions (13 million on average)
- $1.98 million USD in earned media value ($400,000 USD in average)
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Written by Alexa Lewis
