Netizens were puzzled by HYBE's joint account with SM, titled "SM with HYBE." People shared their thoughts on a forum, expressing their shock.
HYBE Launches Online Accounts Regarding Campaign 'SM with HYBE'
On March 2, HYBE revealed the "SM with HYBE" campaign to share their business plans to focus on SM Entertainment's shareholders.
On February 28, SM declared "protection" of SM's culture, by opposing HYBE's monopoly.
Eventually, it led them to send a protest truck in front of HYBE's building. There, they expressed disagreement over HYBE's purchase of SM Entertainment's largest stake. Some captions were hostile towards HYBE and their artists.
Here are some of the translations:
"Lee Soo Man who did a dine and dash with his tax evasion, and HYBE, the money hungry company, abandon SM. Monopoly destroys culture."
"Don't touch SM's artists. Don't force us to swear at HYBE's artists."
What's your take on HYBE's campaign? Let us know in the comments below!
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