NewJeans is now the newest ambassador for Coca-Cola, and for their first project, they are set to release a collab song with the brand.
See the details here.
NewJeans Becomes Ambassador for Coca-Cola, Preps for Collab Track 'Zero'
On March 30, ADOR announced that NewJeans is now the newest global ambassadors for Coca-Cola.
Several photos were released online, which showcased the girls promoting the renowned soft drink. With the group's affiliation with the brand, it was also revealed that NewJeans will be having their first activity with Coca-Cola.
On March 31, ADOR disclosed the group's upcoming collaboration with Coke Studio, which plans a campaign that includes "Zero," a new commercial song.
Furthermore, the track will be issued as a digital single. Apart from the track itself, "Zero" will also have a music video, which is slated for April 3, 6 p.m. KST.
NewJeans was also acknowledged by a Coca-Cola spokesperson and expressed how excited they were to work with the "OMG" singers.
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Meanwhile, ADOR also pointed out the unique charm both held by NewJeans and Coca-Cola. The agency also stated they are looking forward to the collaboration and distinctive synergy.
"We anticipate that our partnership with NewJeans, a global rising star, will allow you to experience the excitement of meeting Coca-Cola Zero."
"Coca-Cola Zero and NewJeans both possess a unique appeal that is difficult for others to replicate or repeat. We're looking forward to the extraordinary synergy that the two of them will produce by collaborating together."
NewJeans Appointed As Global Ambassador for Levi's
In other news, NewJeans also became the newest ambassador for a clothing line. On March 6, the group announced their partnership with denim brand Levi's, and how excited they are to work with them.
NewJeans matches Levi's identity, as the group is known for representing the vibe of "Generation Z," and their concept of jeans, to which they are considered as timeless just like a pair of jeans. They are also known for their unique Y2K concept, songs, and group chemistry.
"Levi's is a historic brand that represents the most iconic pair of jeans ever manufactured, and we are happy and thrilled to be affiliated with it."
A Levi's representative voiced out the brand's enthusiasm on working with NewJeans. They also revealed that Levi's will be celebrating their 150th anniversary, which will commemorate the brand's cherished jeans, "501."
The event will specifically honor the 501 day, when the blue jeans for Levi's were patented on May 20, 1873. It will also feature live performances from NewJeans.
"We scheduled a meeting with NewJeans as the first stage in order to enchant Generation Z and honor the 150th anniversary of the creation of Levi's jeans, 501."
"Because of their free, fashionable, and brilliant spirit, we plan to work with NewJeans as our brand ambassador on a variety of performances and exciting initiatives."
Are you excited for NewJeans' activities with Coca-Cola? Tell us in the comments below!
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