The Korean Business Research Institute has announced their April brand reputation rankings for Korean artists who made headlines on certain brands.
Aside from artists' passion for producing music and entertaining audiences, they are also called upon in advertisements, where they promote products from a certain brand, may it be inclined with food, beverage, fashion, or services.
Since April kickstarted the second quarter of 2023, K-pop artists have become busier than ever in their endorsements. As for data coverage, the institute collected information from March 13 to April 13. The factors considered were derived from consumer participation, media exposure, communication, and social values.
Here are 5 most popular K-pop brand models for April 2023!
1. NewJeans
Lastly, fourth-generation girl group IVE rounded the top five.
Here's the full list below:
6. Son Heung Min
7. Yoo Jae Suk
8. IU
9. Lee Jung Jae
10. Baek Jong Won
11. Lee Chan Won
12. TWICE
13. Kang Daniel
14. SEVENTEEN
15. Jang Yoon Jung
16. LE SSERAFIM
17. Park Seo Joon
18. Kim Yuna
19. Gong Yoo
20. ASTRO's Cha Eun Woo
21. Park Bo Gum
22. Song Ga In
23. Apink
24. Kim Jong Kook
25. Lee Byung Hun
26. aespa
27. Girls' Generation's Taeyeon
28. Park Goon
29. NCT
30. Son Suk Ku
Which artists on the list are your favorites? Let us know in the comments below!
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