LE SSERAFIM, one of the most popular K-Pop groups, is no stranger to endorsements, with each member involved in individual brand deals.
Recently, fans have been anticipating a group collaboration, and it appears their wait may soon be over. South Korean food chain Goobne Chicken has released a teaser hinting at their next models, which closely resembles LE SSERAFIM's comeback teaser for their album, Unforgiven.
The 'Unfried' Teaser
The teaser, which quickly garnered attention, features a cheeky twist on the album name, Unforgiven, turning it into 'Unfried.' Goobne Chicken, known for its oven-baked chicken as a healthier alternative to traditional double-fried Korean chicken, cleverly incorporated a pun in their original Instagram post, using the phrase "An-twi-twi-twi," which translates to "not fried" in Korean.
굽네 인스타https://t.co/7o4YP00XCa pic.twitter.com/XpWwgB07hO
— americano (@amelika78228292) April 24, 2023
The phrase not only refers to the oven-baked chicken but also humorously mimics the chorus from LE SSERAFIM's previous title track, "Antifragile."
Nevertheless, Goobne has since taken down the Instagram post in question. Netizens React to the Genius Marketing MoveBefore officially announcing LE SSERAFIM as their new models, Goobne
Chicken's witty marketing move has already captured netizens' attention.
Many have taken to social media platforms to express their amusement, with comments like "Unfried is so incredibly funny," Comments like "Innovative marketing tactics at play here" and "Their cleverness is truly impressive" have been circulating online. Some people have also noted the deletion of the original post, expressing both astonishment and ongoing amusement.
르세라핌 UNFORGIVEN 로고 너무 간지남.. pic.twitter.com/doKMe4CV3k
— 체리 (@kkuralovers) April 2, 2023
Announcement of New Models Expected Soon
Goobne Chicken is expected to announce the new models on April 27, KST. If LE SSERAFIM is confirmed for the endorsement, they will follow in the footsteps of ASTRO's Cha Eunwoo and actress Park Bo Young, who have been the faces of Goobne Chicken since 2018.
Given LE SSERAFIM's fitness-centric image, a collaboration with a brand promoting healthier food options would be a fitting choice.
LE SSERAFIM's Exciting 2023 Updates: Japanese Debut, Fan Meeting, and New Album
In recent news, LE SSERAFIM has been making waves with their Japanese debut, fan meetings, and the release of their first studio album, "Unforgiven."
Last January 25, the group made their Japanese debut with the single "Fearless," which sold over 500,000 uits in Japan and was later awarded Double Platinum by the Recording Industry Association of Japan. This also marks the first time a K-pop group has reached that big of a sale only with a debut single.
Furthermore, on January 30, a logo motion teaser posted on the group's official social media accounts announced their first-ever fan meeting, titled "LE SSERAFIM Fan Meeting 'Fearnada' 2023 S/S." The event, which was held last March 18 and 19 in South Korea, drew in fans from all over the world.
Adding to the excitement, on March 16, Star News reported that LE SSERAFIM would be releasing an album in early May.
Shortly after, Source Music confirmed the news, stating that the comeback date would be revealed later. The anticipation grew on April 3 when a teaser was released announcing the group's first studio album, "Unforgiven." This would be released on May 1. With all these exciting updates, 2023 is shaping up to be a monumental year for LE SSERAFIM and their fans.
Fans and netizens alike are eagerly awaiting the official announcement and are already enjoying the amusing teaser campaign featuring their beloved K-Pop group, LE SSERAFIM.
