In the frenzied world of K-pop, idol EXO's Baekhyun finds himself amidst a swirling controversy.
And in a surprising turn of events, he publicly apologized to fans over perceived financial exploitation, yet his supporters assert that an apology wasn't necessary.
They insist it's not his fault.
The Teolaegi Pop-Up Store and the Socks Controversy
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Baekhyun has long been known for his profound love and regard for his fans. One recent example of this was when he personally designed a character named Teolaegi, leading to the opening of a pop-up store that was met with widespread approval.
Baekhyun bubble update
— 🦋Hyung🦋(백현) (@SBaraclan) May 19, 2023
*I opened my eyes and I miss you so much....crying
i miss you too baekhyuna🦋❤️❤️ pic.twitter.com/daZLUwvHya
The appealing aesthetics of the Teolaegi character attracted not just Baekhyun's ardent fans but also casual observers.
Remarks such as, "Although I'm not a fervent supporter, the store's allure is undeniable," were common. Yet, the store stirred varying opinions regarding the prices. Some fans saw the situation as Baekhyun profiting off of their support.
i just woke up and see baekhyun making a GO for SOCKS??? FOR FANS KJSBDBRHBJ WHAT IS GOING ON https://t.co/h1QhBapjYN
— 🍍 𝓃ℴ𝒶 (@byunderwater506) May 14, 2023
In response, he took to Bubble, reassuring fans that his motivation wasn't to gain profit but to create shared experiences.
Baekhyun's Clarifying Message
Baekhyun bubble.... pic.twitter.com/oVMknb7X1V
— 🐧Shuurin (@Shuurin9) May 22, 2023
"I had no intention of using my fans as a means to make money," Baekhyun stated, emphasizing his desire to provide reasonably priced merchandise.
nooo stop why is baekhyun so cute!!!!! he wants to start at GO for socks??? and he said it shouldn’t be expensive cause eris shouldn’t be overspending???? help ?!!
— 🤠 (@seok9yu) May 14, 2023
He even recalled telling his team to ensure affordability when selling merchandise, like his favorite Americanos, and the unexpectedly popular socks.
"I had braced myself for a backlash, but my only concern was that you could get them at a lower cost because of me," he further clarified.
Baekhyun went on to apologize for any perception that he was attempting to profit, emphasizing his aim was to create memories for his fans.
He explained that due to current restrictions, offline meetings and performances aren't possible, prompting him to find alternative ways to interact with fans.
Fan Support Amid Controversy
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Fans rushed to Baekhyun's defense, expressing their gratitude for his efforts. One supporter noted, "We appreciate everything Baekhyun does. We love seeing you active on various platforms. Rest easy, we're forever in your corner."
All baekhyun wanted to do is give back to the fans, comes on here regularly, does spaces to talk to fans, listened to what they've gone through with tickets and pricing etc. Fans asked for things and he's giving it, teolaegi restock, sock go, both things fans asked for
— Jinnie ~✨🍍 (@imaJlNation) May 22, 2023
Several fans took it upon themselves to remind others that Baekhyun was not in charge of deciding the price points, expressing their dismay over his perceived need to apologize for circumstances outside his control.
Another fan said, "Baekhyun doesn't set the prices. Everything he's done has been for us, not for personal gain."
Despite the controversy, it is evident that Baekhyun's sincere actions and intentions resonate with his fans.
His supporters continue to stand by him, emphasizing that his consideration for them does not go unnoticed.
While the controversy has generated a tumultuous debate, one thing is certain - Baekhyun didn't have to apologize.
The fans are clear: It's not his fault.