The internet is buzzing with excitement as Director Shin Woo Seok finally reveals the cryptic meaning and deep-rooted story behind NewJeans' mesmerizing "ETA" music video on July 25.

Fans and enthusiasts had been clamouring for answers, and the director responded to their pleas, shedding light on the intricate narrative that left viewers enthralled and perplexed.

Director's Revelation Over NewJeans ‘ETA’ MV

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In a surprising twist, Director Shin Woo Seok thanked fans for their love and support while carefully explaining his preference not to divulge every detail of his completed projects.

The director reveals that he analyzed the MV’s timeline and identified a significant discrepancy unnoticed by many viewers. Specifically, the timing of the phone call and the woman answering the phone while driving didn't match up.

Additionally, there was an intriguing detail where the hairband, important to the story, only appears later on. The music video for "ETA" presents a thought-provoking element related to the man's actions.

Director Shin Woo Seok clarified that the kiss scene is not a real event but rather a delusion inside the woman's mind. Her imagination creates this illusion as she avoids picking up her phone, blurring the lines between reality and imagination in the story.

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NewJeans' 'ETA' MV Deep Story Sparks a Frenzy Among Fans and Netizens

Since the director's revelation, fans have been buzzing with excitement and awe, praising the artistry and complexity of the music video's narrative.

You know of my dominion, because I speak of it so confidently, but such is only available to the viewer by transitional meanings; therefore, a holy translation of beauty and love, cosmic entrancemnent equations unsolveable only by, 'ETA'.

— Schizoangyel (@schizoangyel) July 25, 2023

Netizens and followers have been engaging in spirited discussions, analyzing every detail and sharing their interpretations of the thought-provoking storyline.

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Fans have showered the "ETA" MV with praise, commending the director and the entire team for their exceptional artistry and the depth of the narrative.

ETA MV EXPLAINED! such a good meaning https://t.co/vv36iYrBKh

— 🍴 (@RealNewJeans) July 22, 2023

The carefully crafted story has garnered accolades from enthusiasts who marvel at the layers of meaning hidden within every scene.

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As fans continue to delve into the intricate layers of the story, NewJeans' music video continues to captivate hearts and minds, leaving an indelible impression on all who experience its magic.

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Madison Cullen wrote this.