On October 1, 2023, BLACKPINK's Rosé seized the spotlight as the globally released Tiffany Lock ROSé Edition, with a total value of $30,300, sold out within a mere six minutes.
The collection included luxurious pieces like the Tiffany Lock Medium Pendant ($6,200), Tiffany Lock Medium Earrings ($6,400), Tiffany Lock Small Pendant ($3,400), and the exclusive Tiffany Lock ROSé Edition priced at $14,300.
Rosé's Global Influence: Tiffany & Co. Success and Sold-Out Products
The global popularity of Rosé, coupled with her role as Tiffany & Co.'s brand ambassador, significantly contributed to the brand's success, bringing in over $36.4 million at the Vision and Virtuosity event.
This accounted for approximately 13% of the 2022 Earned Media Value (EMV), as reported by the Influencer Marketing and Analytics website, Lefty & Karla Otto.
The BLACKPINK megastar, also the global ambassador for Yves Saint Laurent, Rimowa, and Sulwhasoo, showcased her fashion prowess in an ensemble from Saint Laurent's fall/winter 2023 collection, earning admiration from onlookers and paparazzi alike.
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Cassidy Jones wrote this.
