NCT 127's Ongoing Delays in Music Video Sparks Outrage— 'F*ck Neo Center'

In an unfortunate turn of events, SM Entertainment, one of the biggest names in the K-pop industry, finds itself under scrutiny once again for its ongoing delays in releasing music videos. This time, it was NCT 127 that bore the brunt of the company's repeated postponements.

NCT 127 had scheduled the release of their highly anticipated music video for "Fact Check" on October 6, 2023, at 1 pm KST.

NEO Production's Last-Minute Delay

However, just five minutes past the stipulated time, the official Twitter account for NEO Production, the production company associated with SM Entertainment, broke the news of yet another delay.

The tweet read: "Hello. This is NEO Production. The planned launch of the music video for NCT 127's 5th Full Length Album's title track, 'Fact Check,' was scheduled for 1 pm today.

They questioned why it took the company so long to make the announcement and expressed their disappointment at the recurring issue.

This incident is not an isolated one for SM Entertainment, as they have faced repeated criticism for similar delays in the past. Netizens and fans alike took to social media to vent their frustration, with comments ranging from disappointment to anger.

Netizens' comments:

• "No, but I'm furious, so I came back to this post. Just why do they do their work like this? They seem insane... It's not even the first time."
• No, but I'm f*cking pissed off so I came back to this post. Just why do they do their work like this? The seem insane... It's not even the first time.
• I'm so f*cking annoyed already that this is their 3rd Chuseok comeback in a row, but they can't even release their music video on time.
• The start of their f*ckery.
• No, but even those f*cking small companies don't do this. This is how big companies do themselves in. I'm surprised that they're doing this consistently.
• The song is damn good.
• Just how late will it be this time.
• F*ck NEO Center.
• What is SM exactly?
• "I'm so annoyed already that this is their 3rd Chuseok comeback in a row, but they can't even release their music video on time."

Despite the mounting criticism, NCT 127's "Fact Check" music video was eventually released at 3 pm KST on the same day. Fans are encouraged to check out the video and show their unwavering support for the talented group, even in the face of ongoing delays.

As the debate surrounding SM Entertainment's repeated delays rages on, fans are left hoping for a more punctual and organized approach to future releases from one of the K-pop industry's most influential companies.

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Cassidy Jones wrote this.