In a groundbreaking revelation, a recent study conducted by Dartmouth College highlights the extraordinary impact of BTS in shaping public health outcomes worldwide during the COVID-19 pandemic.
While the devoted BTS fanbase, known as ARMYs, has long credited the group for providing a ray of hope through their uplifting music.
A Global Sensation with a Dual Impact
This research suggests that their influence transcended music and outshone even the efforts of esteemed institutions like the Centers for Disease Control and Prevention (CDC), the National Institute of Health (NIH), and the World Health Organization (WHO).
The study, spearheaded by Herbert Chang, a professor of Quantitative Social Science at Dartmouth College, originated from a personal observation during the pandemic's lockdown.Chang noticed that people heavily relied on digital content for solace during these trying times.
Chang emphasized that the influence BTS has demonstrated over their fanbase and their ability to inspire positive actions during the pandemic could serve as a valuable lesson for other nonpartisan influencers seeking to make meaningful changes in people's lives.
This study sheds light on the unprecedented role of BTS in shaping global public health narratives during a time of crisis and emphasizes the potential impact of celebrities in advancing public health and societal well-being.
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Cassidy Jones wrote this.
