In a recent vlog posted on IU's official YouTube channel titled 'Behind the scenes of IU's first commercial (I went ahead but ended up...),' the singer delved into the behind-the-scenes stories of filming a music video with BTS V for her upcoming release, "Now Now."
Behind-the-Scenes Revelation
As IU shared her New Year's plans and current status during makeup at the commercial shoot, she hinted at a packed schedule involving her drama shoot across Nonsan, Seoul, Ansan, and Incheon following the commercial.
IU、BTSのV参加の新曲MVについて語る「今までの楽曲とは違う雰囲気」(動画あり)https://t.co/pns57nx3qU
— Kstyle (@Kstyle_news) December 25, 2023
EDAM Entertainment Teasers
Meanwhile, IU's agency, EDAM Entertainment, confirmed that director Eom Tae-hwa of the movie 'Concrete Utopia' directed the music video, which features BTS's V. The agency hinted at a new album in preparation for the first half of the year.
#BTSV has been confirmed to appear on the music video for #IU new song.
— K Verse Life (@KVerselife) December 5, 2023
EDAM Entertainment shared, IU has finished filming the MV with V, and she is aiming to release her new album in the first half of 2024 pic.twitter.com/C3yekf4X9d
BTS V has been confirmed to appear on the music video for IU’s new song
— The Seoul Story (@theseoulstory) December 5, 2023
EDAM Entertainment shared, IU has finished filming the MV with V, and she is aiming to release her new album in the first half of 2024https://t.co/adkrekMNND pic.twitter.com/NR121nC0jq
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Cassidy Jones wrote this.