ENGENEs have called out HYBE for the caption placed on TWS' gift box, which bore similarities with ENHYPEN's official tagline according to fans.
Here's what happened.
ENGENEs Rally Against HYBE as Outrage Transpire Between TWS' Gift Box Caption & ENHYPEN's Trademark Tagline
In K-pop, standing out is a must since the industry is a competitive one. Not only does it help a group gain attention but can also lead them to establish aspects that can resonate with many fans and showcase what makes them unique and different from other K-pop groups.
This branding can take many forms like debuting with a memorable group name, releasing merchandise such as lightsticks, or declaring a recognizable slogan for their introduction. This topic was delved in by fans of ENHYPEN, who are in the middle of a brawl against HYBE.
Fans of ENHYPEN claimed that the caption's context was uncannily similar to ENHYPEN's self-created tagline, "1, 2, connect!"
ENGENEs conveyed how unhappy they were with HYBE and expressed how the caption needed to change since it was ENHYPEN's trademark. Read their comments below:
pledis (a company under hybe) is making a new boy group. all the other groups under hybe, including the enhypen sent these boxes to the new group to congratulate them on their upcoming debut. the top of the box said “always connected” which i guess is gonna be TWS’s new slogan/ pic.twitter.com/V7Qn9dvavu
— ْ (@nikishuraz) December 27, 2023
guys this is fucking serious. imagine taking something so important: literally enhypen’s trademark, their greeting, their group name’s meaning and handing it to another group, just like that. this can’t be real hybe is a fucking joke i can’t believe this.
— ْ (@nikishuraz) December 27, 2023
I'm so sad about this TWS slogan, like everyone and their mum was excited till their slogan was released, Hybe fr had to do both Enha and Tws dirty.
— els (@enharollz) December 27, 2023
Can they stop giving away Enhypen's identity? Like dpmo, you could've used anything as TWS slogan and you chose something taken? pic.twitter.com/61hXHBXVKF
'ALWAYS CONNECTED' 'CONNECT' 'CONNECTED' is a part of enhypen. So please amend your upcoming pledis' group " TWS" slogan to something else#ALWAYS_CONNECTED_IS_FOR_ENHYPEN@HYBEOFFICIALtwt@HYBE_LABELS_JP
— your man, bukan chloe 🗝⋆.˚ (@tfwonn) December 27, 2023
@TWS_PLEDIS
@pledisnews pic.twitter.com/MRyrz0Q1pa
we demand that the responsible party immediately resolve and eliminate the plagiarized slogan,
— your man, bukan chloe 🗝⋆.˚ (@tfwonn) December 27, 2023
"1, 2, Connect" "Always Connect" will always be ENHYPEN’s things, FIX IT!#BeliftProtectEnhypensBrand#PledisFixTheTag@TWS_PLEDIS @pledisnews @HYBEOFFICIALtwt @BELIFTLAB pic.twitter.com/gkNltAyEAY
IT’S ENHYPEN’s BRAND
— nics 𝜗𝜚 (@hoonikiz) December 27, 2023
"1,2, Connect" "Always Connect" that will always be ENHYPENs line, FIX IT! @HYBEOFFICIALtwt
https://t.co/QSGSwvk6ra
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