ONCEs have noticed "disorganization" in TWICE's social media, sparking a protest from the fandom online.
Here's what happened.
JYP Entertainment's Division 3 Faces Backlash for 'Mismanagement' of TWICE's Official SNS
On January 26, ONCEs voiced out their criticism towards JYP Entertainment's Division 3 for its alleged "mismanagement" of TWICE's official social media accounts.
According to the posts on X (Twitter), fans exclaimed how TWICE's official SNS, especially their Instagram account, contained disorder in its feeds. Fans stated how this kind of disarray can affect TWICE's upcoming comeback and lead to fewer engagements.
The following caption went viral on X:
"Disorganization on @JYPETWICE's social media, especially on Instagram, can be a significant obstacle in building their brand and connecting with their audience, and could even harm the promotion of the next comeback.
TWICE DESERVES BETTER"
Disorganization on @JYPETWICE's social media, especially on Instagram, can be a significant obstacle in building their brand and connecting with their audience, and could even harm the promotion of the next comeback.
— vane 🍴 ATE THAT (@necalyz) January 26, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE pic.twitter.com/iZQOJIr4Y2
Meanwhile, fans also added that followers can get jarred or confused when one's account is "chaotic" due to specific factors such as inconsistent posts, lack of visual cohesion, and "disjointed narrative."
They followed that such disorder could even harbor signs of unprofessionalism from the marketing and planning teams.
"TWICE's marketing and planning team is a shame".
— Nathan_067🏹 (@bestt_momonista) January 26, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE pic.twitter.com/4q8i9jiJnx
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Some commented on how the agency should follow the trend in the fourth generation by doing extra content in TikTok since TWICE's 2017 B-side track "LOOK AT ME" has gone viral on the social media platform.
Others were simply exasperated with TWICE's social media team, saying how their marketing crew should be replaced with individuals who are adept in navigating trends and promoting the group properly to sync with the new generation.
jyp should follow the hype and make videos with 'look at me' since it's gone viral on tiktok like all the other companies do with 4th gen groups
— chaechae (@chaenluv) January 26, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE pic.twitter.com/XAu1DmvWCQ
Honestly we need a better marketing team for Twice. Let’s get the new gen to market for Twice or at least people who are smart with marketing.
— 𝐜𝐢𝐧𝐝𝐲𝐥𝐨𝐨𝐰𝐨𝐨 | 𝐚𝐛𝐨𝐮𝐓𝐙𝐔 💙🏹 (@cindyloowoo__) January 26, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE https://t.co/2P0R6NTf3q
I don't understand how such a large company gives such terrible and regrettable treatment to the group that saved them from bankruptcy.
— Nathan_067🏹 (@bestt_momonista) January 26, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE pic.twitter.com/eBcriFYeeJ
MANY TIMES the team has demonstrated FORGETTING TO post things on TWICE's social media, if there is a comeback around the corner and most people ask if it actually is one, THE WORK IS NOT BEING DONE PROPERLY!
— Once Stream Twice (@ONCESTREAMTWICE) January 25, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE pic.twitter.com/M79F9BPUNw
Disorganization on @JYPETWICE's social media, especially on Instagram, can be a significant obstacle in building their brand and connecting with their audience, and could even harm the promotion of the next comeback.
— Purple Fluorite TZUOLO 6th Sep 🏹💙🦌✨ (@Jeongyeon_land) January 26, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE pic.twitter.com/ZZdSx1i4OF
NO BECAUSE IM SO SICK AND TIRED OF DIV3 AND THEIR LACK OF CREATIVE ABILITY!!!! LIKE WHAT ARE YOU GUYS DOING?????
— 𝐜𝐢𝐧𝐝𝐲𝐥𝐨𝐨𝐰𝐨𝐨 | 𝐚𝐛𝐨𝐮𝐓𝐙𝐔 💙🏹 (@cindyloowoo__) January 25, 2024
TWICE DESERVES BETTER#JYPERespectTWICE @jypnation @JYPETWICE https://t.co/uAzG0eRFOb
ONCEs Enraged After TWICE Mina 'Excluded' from Spotify's Cover Photo
In other news, ONCEs were infuriated over Mina's exclusion from the music streaming platform Spotify earlier on January 13.
Fans pointed out that Mina was nowhere to be seen on the frame featuring one of their "I GOT YOU" teasers, and expressed how disrespectful it was for the "SET ME FREE" singer and the group. This led Republic Records, JYP Entertainment, and Spotify to be called out.
They also mentioned that there were several "I GOT YOU" teaser photos from the agency, instead of the one that was unable to fit all nine members.
What are your thoughts on this? Are you excited for TWICE's upcoming comeback? Let us know in the comments below!
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