SM Entertainment Slammed for 'Lazy' NCT Dream Merchandise— 'This Sucks'

SM Entertainment released the official merchandise for NCT Dream's latest comeback, and fans are not happy.

On March 25, 2024, NCT Dream made their much-anticipated comeback "Smoothie" from their latest mini-album, "DREAM()SCAPE." Since its release, the group has been actively promoting on music shows, and their label, SM Entertainment, released a new line of merchandise to celebrate.

However, fans are complaining over the lazy designs of the merchandise.

SM Entertainment Releases New NCT Dream Merchandise

On March 25, 2024, SM Entertainment unveiled the new line of merchandise following the release of NCT Dream's "Smoothie."

Besides several photocards, photo sets, and film sets, the merchandise line includes a shoulder bag, key rings, image picket sets, mouse pads, griptoks, t-shirts, and stickers.

The merchandise can be bought in the NCT Dream merchandise pop-up store as well as online.

SM Entertainment Under Fire for 'Lazy' NCT Dream Merchandise

On March 26, 2024, a post titled "NCT Dream merchandise that is receiving negative reception from fans" was shared on a well-known South Korean online community forum.

In the post, the original poster (OP) shared photos of the merchandise SM Entertainment announced.

They also included a tweet from a Korean NCTzen that criticizes the merchandise. Their tweet reads, "Are they laughing at us?"

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Soon after the post was shared, many took to the comment section to agree with fans' sentiments. Many netizens claimed that the designs of the shirt lacked sincerity and that even dollar stores like Daiso make better designs than SM Entertainment.

Many noted that the merchandise does not match NCT Dream's concept and that the only thing that worked hard was the members' visuals. Others sympathized with the fans, who are likely annoyed by SM Entertainment's lack of effort in the group's merchandise.

Some comments read,

• "This is just wrong... There is no sincerity."
• "Wow, this one is the worst yet."
• "This sucks."
• "What the? 뀨 (Kyuu)? Is that the name of NCT Dream's album? This is so f*cking surprising. Mark's face is the only thing working hard."
• "SM... seriously..."
• "Daiso makes better stuff than SM."
• "This sucks so much."
• "F*ck? Are they for real? As a non-fan, I find this hilarious, but I bet the fans are furious."
• "The fans must hate this."

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez