YoonA drew traction online for her visuals in THESE advertisement photos for Estée Lauder, which were reminisced by netizens on a thread.
Here's what people are saying about her photos!
Girls' Generation YoonA's Chemistry With Estée Lauder Reminisced By SONEs, K-Netz
On April 12, netizens gathered in an online community titled, "YoonA Really Matched Estée Lauder," where they discussed the idol's campaign photos for the brand.
YoonA became its model in 2020, and netizens recalled how much the idol suited the brand's identity and elegant vibe. Some recalled that YoonA was the perfect ambassador for the brand since it matched her age. Read their reactions below:
"She's so luxurious."
"It was age-appropriate, so it was a good transition. I'm curious to see where she goes now that her contract ended."
"The brown bottle looked so perfect with the blue dress."
"She looks so opulent, daebak."
"The last pic is a finisher wow, wow!"
"For real, it suits her latest image so well."
"But it really matched her so much."
International also joined in, as many of them complimented YoonA's visuals.
"She will forever be that girl no matter what she does. SNSD are legends."
"Yoona slayed, both Estée Lauder & Innisfree fitted her!"
"Her Innisfree days were legendary, she transitioned well to EL. I feel like a luxurious and mature makeup brand suits her well."
"Yoona's beauty is timeless. My original SNSD bias."
"I don't know if she really matched the brand or not since I don't know the brand that well, but the photos though, they came out very well and she is so gorgeous."
Some discussed IU as YoonA's replacement for Estée Lauder.
"On a side note, honestly, IU for Estée Lauder was such a mismatch, unless they want to change up their image. "
"As a fan, I just don't find IU suitable for luxury brands she's endorsing, she's a big star & age appropriate for it but something about her image is more fitting for approachable brands."
Others expressed that while all the idols who are current models of the brands YoonA once endorsed were great, they claimed her image and impact from those brands never dissipated. The thread also trended on social media platform X (Twitter).
"I like how these brands left her, but her image never left the brands, like I'm sorry but for me, Innisfree is YoonA and Estée Lauder too."
"I like and respect the new models though, but it feels like the image of YoonA for these brands is just too strong."
'I like how these brands left her but her image never left the brands.' Super agree! It really shows how effective an endorser she is. It is, however, good that the contract has ended. https://t.co/rDc1T9vlb1
