Men's Wearhouse stocks fell two percent in one day after the retail giant announced it fired founder and former executive chairman George Zimmer, famous for his television commercials promoting the store, CNN reports.

Shoppers and fans reacted on Facebook after Men's Wearhouse fired George Zimmer, saying they are going to pull funds out of the company's stock because of their decision.

One Facebook user even said "Oust George and lose my business. I guarantee it."

Men's Wearhouse did not release an official explanation for why they fired George Zimmer, but a recent published statement points to the possibility of age discrimination and different values generated by different generations.

"The use of Zimmer as spokesperson has, coincidently been under review as management has been evaluating his effectiveness, particularly with the millennial consumer," said Richard Jaffe, an analyst with Stifel Nicolaus, in a statement to stockholders.

"We believe that this led to a conflict with the board and his subsequent termination."

George Zimmer, 64, worked at the retail giant for over 40 years and appeared in over 500 hours of footage, ABC News reports. He also earned $1,985,916 in his last pay figure from Men's Wearhouse as the executive chairman.

Following the firing, George Zimmer released a statement with his thoughts on Men's Warehouse's decision.

"Over the past several months I have expressed my concerns to the Board about the direction the company is currently heading. Instead of fostering the kind of dialogue in the Boardroom that has, in part, contributed to our success, the Board has inappropriately chosen to silence my concerns by terminating me as an executive officer."