Lisa's Reason For Establishing LLOUD Has BLINKs Despising YG Entertainment

Lisa has established herself as one of the most successful idols in the K-pop industry. Aside from her activities with BLACKPINK, her solo music career, and her upcoming acting endeavor, Lisa has also founded her independent label LLOUD. However, her reason for establishing her agency has led BLINKs to blast YG Entertainment.

On November 13, Vanity Fair released an exclusive interview with the "ROCKSTAR" singer, who shared her reason for founding her own management company. Lisa then shared that establishing her label was "a big risk."

Lisa continued that she "just wanted to have a team that was really focused" on her solo projects and supported her whenever she desired to do a project.

On social media platform X (formerly Twitter), BLINKs were proud of Lisa for pursuing her dreams despite the huge risk of building her company and expressed how delightful it was seeing her succeed.

One fan commented, "No matter what others say, I think Lisa made the best decision. Having her own team is amazing."

However, some were despised at YG Entertainment's "incompetence" for Lisa during her time under the agency. They also conveyed that Lisa made the best choice of leaving YG and creating her support system to promote her solo activities.

Others also believed that her comment was a shade to her former agency.