ATEEZ's Hongjoong Allegedly Takes A Shot At HYBE Labels And Bang Si Hyuk In Fiery New Diss Track

ATEEZ's Hongjoong has been bombarded by claims that he had shaded HYBE Labels and founder Bang Si Hyuk in the lyrics of "SMB," a fiery track he made in collaboration with rapper Odetari.

As speculations intensified, KQ Entertainment released a statement, saying that they don't "have any official position" on the matter, as per TV REPORT.

Many were incensed by the track with fans believing that some of the lyrics were direct jabs against the multi-label company and Bang. Lyrics in the song referenced a leaked internal document by the former containing derogatory comments regarding other idols' appearances and skills.

Specifically, Bang, nicknamed "Hitman Bang" for his ability to spot hitmakers, may have been directly called out in lyrics, made allegedly apparent in some lines that said, "Why are you mad? / Do you think you have made it, hitman? / If you have time to observe others / Then watch your own back instead / Du-du-du, bang."

As for the document's alleged callout, some lyrics stated, "A life of jealousy and envy / Blindly mocking while slandering people with insulting remarks."

HYBE's internal file became the center of discussion at the National Assembly's Culture, Sports, and Tours Committee. Due to the backlash it received from the public, HYBE CEO Lee Jae Sang officially apologized to the affected artists, stakeholders, and fans.

On social media platform X (formerly Twitter), ATEEZ's fans, ATINYs, reacted to the lyrics.