Rumors surrounding the Xbox One point to a November 27 release date, but speculation surrounding the Playstation 4 says Sony is eying an early launch date to undercut Microsoft. 

"The Xbox One has an Amazon release date of Nov. 27, so an earlier launch for the PS4 could prove quite beneficial," the Christian Post reports. 

"At the moment, retailers and online followers of the two consoles can only speculate as to when the systems will launch. One thing is certain: both consoles may suffer huge shortages at launch, with many people unable to get their hands on the next generation systems until 2014."

November 13 is likely to be the release date for the Playstation 4, according to advertisements propagated by two European video game retailers, which could significantly affect the success of the Xbox One if it has that advantage. 

But Microsoft might have something under its sleeve that might lure in more customers looking for an early next-generation console release date. 

Microsoft has announced an Xbox One price cut of 10 percent that is available through online coupons from Toys R Us and Xia Xia Shell, according to the States Chronicle, inching its way closer to the Playstation 4 retail price of $399. 

The deal is only available for gamers in the United Kingdom and is not currently available in the United States - the coupons must be redeemed by August, the States Chronicle also reports. 

Microsoft's announcement signals continued efforts made by the company to market its next-generation console to gamers who are on the fence about which product to buy.