Kim Kardashian Game Beating Candy Crush And 2048 In Sales? ‘I Didn’t Think It Would Do This Well,’ Said Kanye West’s Wife

Kim Kardashian game is reportedly earning well that it even surprised the "Keeping Up with the Kardashians" star herself. As per recent reports, Kim Kardashian: Hollywood, is competing against 2048 and Candy Crush in terms of demographics.

According to Business Insider, Kanye West's wife is expected to make approximately $85 million from the interactive app. Kim Kardashian: Hollywood currently has a four-star rating on Google's Play Store and a five-star rating on Apple's US App store.

The game can be downloaded and played for free although upgrades such as designer clothes and shoes must be purchased. Once the virtual Kim's energy runs out, the player can likewise make purchases to extend the playing time.

When she recently appeared on the "Today Show," Kardashian was asked about some of the complaints regarding outrageous spending on game purchases.

"You just have to make sure that your parental controls are all set. I think you just have to be responsible, and don't have your credit card linked to where your kid can just spend if they want to, or ask permission," the "KUWTK" star advised while adding that her game's just for fun.

"I didn't think it would do this well, and I wasn't underestimating it at all, but I'm really pleasantly surprised with how it's turned out," said the 33-year-old insider to Business Insider.

The reality star also teased fans about the future aspects of the game.

"I love that fans are constantly telling me on social media their favorite parts of the game and even offering suggestions/ We're working really hard to integrate fan feedback and we've already added one of my favorite vacation spots to the game! There's so much more to come, including plenty of cute new looks and exotic locations," she told E! News.

Glu Mobile CEO Niccolo de Masi told Bloomberg that Kim Kardashian's game might be their "biggest game of the year."