Twinkies And Hostess Products Sold For $410 Million: Iconic Snacks Could Be Back On Shelves As Early As This Summer

Twinkies and other Hostess products may be back on shelves as early as this Summer. CNN-Money reported Tuesday that the business was sold for $410 million.

In a joint venture by private equity firms Apollo Global Management (APO) and Metropoulos & Co. won a bid for the Twinkie's company. CNN-Money reported a statement from Dean Metropoulos, founder of one of the firms, who confirmed they are the winning bidder.

"Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment," Metropoulos said. "We look forward to having America's favorite snacks back on the shelf by this summer. We are also ecstatic to bring jobs back to many cities across the country."

Wonder Bread, Twinkies and other Hostess products have not been produced since November, when the company filed for federal bankruptcy after a strike by bakers due to a new contract proposal.

The company closed its operation and over 18,000 works lost their jobs.

The company has also been auctioning off its various brands as part of the liquidation process. Hostess and the Twinkies have been saved thus far.

Flowers Foods won most of Hostess' bread business on Feb. 28 with a $360 million bid that included the Wonder, Nature's Pride, Merita, Home Pride and Butternut bread brands, as well as 20 bakeries.

Privately held McKee Foods Corp. was tapped as the leading bidder with a $27.5 million offer for Hostess' Drake's brand, which includes Ring Dings, Yodels, Devil Dogs, Yankee Doodles and its coffee cake. 

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