Beyoncé New Ad Campaign For H&M Launched: Mrs. Carter AKA Jay-Z's Wife Is Off To A Hot Start Before Her World Tour Approaches

Beyoncé was announced Thursday to lead a new an ad campaign for H&M's summer collection.

"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," Beyonce said in the announcement. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

In the ad, Beyoncé is seen lying across a beach chair, wearing a sundress, short shorts, a bikini and other key items from the summer collection.

H&M's creative director, Donald Schneider, told The Sun, "It was amazing to watch [Beyoncé] on the shoot make it all look effortless - a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé and also the essence of H&M this summer."

The 31-year-old singer is being referred to as Mrs. Carter in the H&M ad.

H&M said the ads, which were shot in the Bahamas, aim to capture the many sides of women, showing Beyonce as strong, vulnerable, sensual, fun, flirtatious and maternal.

Beyonce's "The Mrs. Carter Show World Tour" kicks off April 15.

H&M head designer Ann-Sofie Johansson said the clothes range from colorful swimwear pieces to "the perfect body-con dress," according to ET Online.