HTC One Live Experience Tour Introduces New HTC One Smartphone To Users Across America, Preps For April 19 Release Date

The HTC One smartphone is very unique - so unique that it's difficult to describe the functions of HTC Corporation's creation through pictures or text. So, HTC will allow consumers to test out the HTC One via the newly announced HTC One Live Experience tour.

The HTC One Live Experience tour is a roadshow that will offer three experiences using the HTC One, including the HTC BoomSound Louhge, HTC One Showrooms, and HTC One Cinema Experiences, reported Android And Me.

"We're establishing the U.S. brand identity for the new HTC One as an innovative, stunning product with a full-metal design and a clear difference in experiences from any previous, or recently announced, smartphone," said Erin McGee, the Vice President of Marketing In HTC Corporation, North America. "The new HTC One has already won numerous prestigious awards and accolades, but consumers have yet to see it for themselves. We are changing that, starting today, by delivering unique and highly relevant experiences on city streets, in suburban malls, and at hundreds of movie theaters that brings the product to life through an authentic connection with the consumer."

The HTC One Live Tour will kick off today. The HTC BoomSound lounges will appear across six major cities in the U.S., including in New York's Columbus Circle, San Francisco's Embarcadero Plaza, Los Angeles' Hollywood and Highland, Chicago's Wrigleyville, Philadelphia's Franklin Square, and Atlanta's Perimeter Mall.

On April 11, HTC One Showrooms will begin appearing in high-traffic malls in major U.S. cities.

HTC Live Cinema Experiences will be available in some movie theaters across the United States, although a list of cities and theaters hasn't yet been released.

HTC Corporation also announced that it would hold a series of exclusive concerts for fans. Pharrell is scheduled to perform in New York, Grouplove in Chicago, and Manchester Orchestra in Los Angeles. The performances will be limited to 1,000 attendees to create a unique experience.

The new HTC One pre-order starts today, April 5, and the HTC One will be available at retail stores through AT&T, Sprint and Best Buy on April 19. T-Mobile will start offering the HTC One later this spring.

The new HTC One has a slim aluminum unibody, amplified minimal distortion sound, and an HTC UltraPixel camera. It will be available with 32GB of internal memory, and includes unique features. HTC BlinkFeed transforms the home screen into a live stream of relevant information based on the user's preferences, so the user no longer has to separate apps to find out what's new. The Blinkfeed content will be aggregated from relevant and interesting sources.

The HTC One has a 4.7-inch, full-HD 1080p display, 1.7GHz quad-core processor, international roaming capabilities and Near Field Communications.