These 8 K-pop idols proved their status as "fashion icons" as the current ambassadors for the most valuable luxury brands in the world! The list includes BLACKPINK Jennie, EXO Kai, NCT Jaehyun, and more. Keep on reading to see who made the rankings!
In the fashion scene, to be an ambassador means to have "influence." According to fashion industry insiders, this is the most important quality an ambassador should have.
As K-pop idols' impact expands worldwide among the MZ generation, the luxury industry is now sending love calls to K-pop stars, including the largest and most well-known brands.
In fact, the top 10 most valuable luxury brands in the world (ranked by STATISTA based on their brand value) also appointed K-pop idols as their ambassadors, proving the power of the names below.
Here Are 8 Idols Who Are Current Ambassadors of World's Most Valuable Luxury Brands:
Louis Vuitton - BTS
As of 2021, the French luxury house Louis Vuitton is the most valuable high-end brand with $75.7 billion.
Indeed, they also selected the best fitting global ambassadors for them, which is the "biggest boy group in the world," BTS!
The septet was appointed in 2021 and havev been continuously working with the luxury house by attending fashion events, photoshoots, and more since!
Chanel - BLACKPINK Jennie, BIGBANG G-Dragon
Next on the list are the K-pop idols known for their nicknames "Human Chanel," Jennie and G-Dragon!
Jennie was first selected by the second most valuable luxury brand as its Korean ambassador in 2018. Shortly after, she was tapped as its global ambassador. She continues to represent the brand until now.
This proves YG's artist class and imag. Before Jennie, G-Dragon of BIGBANG has been working for Chanel as their Korean ambassador and muse since 2016.
Gucci - IU, EXO Kai
Based on the rankings, Gucci is the luxury brand with the fourth-highest brand value, amounting to $33.8 billion.
It's no surprise that their global ambassadors are also top tiers. First, the luxury house has the "Nation's Sweetheart" IU, who was selected in 2022.
Gucci has EXO Kai as well, one of the best idol dancers and soloists in the music scene. He was appointed in 2019.
Cartier - BLACKPINK Jisoo
The French luxury house is the world's sixth top luxury brand. Their global ambassador is none other than BLACKPINK Jisoo, who is also the most followed Korean actress on Instagram.
Dior - BLACKPINK Jisoo
Can we just say that Jisoo is the true "luxury idol"? Aside from Cartier, she is also the global ambassador for Dior, the seventh most valuable brand.
Yves Saint Laurent - BLACKPINK Rosé
Rosé, another member of the global girl group BLACKPINK, is also a global ambassador for a luxury brand. Specifically, the "GONE" songstress represents th eighth-most valuable, high-end house, Yves Saint Laurent Paris.
She was selected in 2020, and since then, she has been treated like a "queen" by the brand!
In fact, according to YSL's Creative Director Anthony Vaccarello, Rosé already embodied the brand in the way she lives, she dresses, and how she liberates herself from the crowd.
Prada - NCT Jaehyun
Last but not least, Jaehyun, a member of NCT, is also an ambassador for a luxury brand. In particular, Jaehyun is the face of the ninth most valuable brand, the Italian house Prada.
Although he was newly tapped just this year, he already made an impact by attending the 2023 SS Prada event in June. There, he became the main event for his stunning visuals and presence.
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Written by Eunice Dawson
