NO:ZE Selfies To Be Sold as NFT for $373 Each— Here's Why Dancer Faces Criticism

NO:ZE, who rose into popularity through "Street Woman Fighter," is embroiled in a controversy over a suspicious movement regarding her NFT project.  

NO:ZE NFT Project Earns Attention Following Suspected False Advertising

According to Wikitree on September 1, the NFT project, "DANCE WITH NO:ZE," was suspected of being falsely promoted.

In the context of the aforementioned project, NO:ZE (also known as Noze) created the project to ensure intellectual property rights for choreographers through NFT (Non-Fungible Token) technology.

The project began when Noze appeared in "MMTG" in November last year, and viewers were shocked when she confessed that she didn't make any money despite the popularity of her "Hey Mama" choreography because of copyright.

Then, on August 4, she announced the NFT project with the main goal of protecting the rights of the choreographer. In the official promotional video, she said:

"Choreographers have continued their activities in an uncertain and poor environment. I hope this opportunity will serve as an opportunity for various choreographers to be recognized for their copyrights."

But in reality, there was lack of legal basis.

Copyright and NFT are different concepts. Copyright refers to the rights of the author to a work. NFT is a non-fungible token that blocks data so that online transactions (data such as shipping, sales, returns, wages, withdrawals, and corrections) cannot be modified and links cryptographic technologies to a chain; thus, despite the technology, there will be no copyright protection.

IN CASE YOU MISSED IT: Noze Opens Up on Being Viral as EXO Kai's 'Pretty Backup Dancer' + What Changed After She Joined 'Street Woman Fighter'

The law in Korea also states that copyright can be protected if it is registered as work with the Korea Copyright Commission, not NFT technology.

NO:ZE to Sell NFT Selfies For $373, Garners Negative Reactions

Aside from the suspected false advertisement, the project also faced backlash as rather than giving copyrights to choreography videos, NO:ZE will be selling her selfies instead.

According to the media outlet, 10,000 selfies of Noze will be sold as NFT which cost 550,000 won (including VAT), about 373 USD. The expected profit if everything will be bought is as much as 5 billion won (about 3.73 million US).

Another criticism is the auction will not use cryptocurrency, but transactions will only be possible with full cash.

Lastly, Noze has not revealed any information on the company she is working on in producing the NFTs, nor did she communicate with potential buyers on Discord.

As a response, NO:ZE's agency, Starting House, told WikiTree:

 "Please wait a little bit for an accurate answer."

Since then, the media outlet inquired several times, but they did not express their position.

On the other hand, Noze's image seems to be affected even more through her NFT project issue following power abuse controversy, which started when she discriminated small business owners by deleting and delaying sponsored Instagram posts. 

READ MORE: 'Street Woman Fighter' Star Noze Involved in Controversy Over Sponsored Instagram Posts

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Reported by Eunice Dawson