Catching up with Jung Ryu Won’s “Rich Girl Look”

Jung Ryu Won's style in the drama "Salaryman Cho Han Ji" is causing a sensation.

In the drama, she appears as Baek Yeo Chi, the only granddaughter of CEO Jin Shi Hwang, who is not afraid to flaunt her wealth through clothes. Her elaborate style has caused viewers to rave about "Yeo Chi fashion", looking for ways to imitate her style.

Her style, in essence, is extravagant. Red hair, sparkles, and animal prints are too ordinary. But there's more than that.

In the first episode during her first encounter with Oh Yoo Bang, she had worn a red knit dress with power shoulders with a wide belt and thick gold necklace to create the "urban chic look". It's interesting to note, however, that she finished off her look not with a pair of heels but with a pair of casual boots. At the presentation of the new medicine, she waltzed around in a dress that differed in length in the back and front. From the front it looks like a mini dress but from the back it's a maxi. And she did not forget to accessorize with a sparkling jacket, a jeweled headband, and zebra print heels. The fashion, in short, is a direct representation of her unique personality.

Her hair and make-up are also unique. She does not hesitate to do smoky in unusual colors, use color eyeliner, or even paint all her nails in different colors. Her hair, which is dyed in red, is often loosely done up giving her that nonchalant "I-don't-care-about-anything-because-my-grandfather-owns-the-world" look.