Europeans Fans, Who Sing Along Girls' Generation (SNSD), Now Follow in Beauty Products

Europeans who have followed idol group Girls' Generation, Super Junior, 2NE1 music are now showing high interest in Korean beauty products.

2AM was chosen as the advertising models for cosmetic brand 'i.myss' has shown excellence superiority of Korea beauty products in Milan, Italy, Paris France.

'i.myss' has been introduced as K-WAVE partners during a tourism exhibition in Milan, Italy that took place from February 16-19 for four days during which drew much attention from local Italians.

The event was a good opportunity to see how K-Pop's popularity among Europeans is spreading out to Korea culture, beauty and fashion.