Kris Jenner Daughters Kylie & Kendall Jenner To Save The Kardashian Empire – ‘The Older Sisters Are Fading From The Spotlight Quickly’
Kris Jenner daughters, Kylie and Kendall Jenner are becoming more and more famous thanks to the leaked sex video by their older half sister Kim Kardashian, which led to a reality show "Keeping Up With the Kardashians." Yet, the hit reality show is now becoming more of a past as viewers may have been getting bored with them already. That is where the two youngsters have to come in.
"The Jenner girls are being groomed to become their own brand, under the Jenner name. While of course they are playing up to the Kardashian family ties, they are different brands than the [older three sisters]," Ronn Torossian, CEO of 5WPR the 24th largest PR firm in the United States today," told FOX411.
Torossian continued: "While the Kardashian sisters are all committed, with Kanye West in the picture and perhaps a divorce [in] the cards for Khloe and Lamar Odom, the older sisters are fading from the spotlight quickly."
Kris Jenner is allegedly pulling the strings to ensure the success of her two youngest daughters in the spotlight. The momager of the Kardashian-Jenner clan has reportedly planned everything to reach a "multimillion-dollar" with the help of Kylie and Kendall Jenner, according to FOX News.
"At this point, it is certainly working for Kylie and Kendall, they are both relevant because they are becoming household names," Torossian claimed. "But based on their current trajectory, the Jenner girls are being positioned to have a long-term career. Let's not forget, their dad Bruce was a celebrity many years ago and Kim is a brilliant marketer and has a great brand. The Jenner girls would be wise to pay attention to their sisters' career paths."
On the other hand, Kendall and Kylie Jenner are valued with only about $2 million net worth, making critics believe that they wouldn't be as successful as their older half sisters, Kim, Kourtney and Khloe Kardashian.
"We've seen again and again how many brands on a [downward] slope in popularity introduce new products. Not all humans are brand dynasties - the Jenner girls' campaign is another attempt by queenmaker mom/manager Kris to hang on to the throne," according to the CEO of an online branding agency Simply Mint, Alex Shvarts, who told FOX. "They will need individuality and ongoing marketing. The blitz and fluff will subside soon enough, and if by then the Jenner girls have not built a core solid audience, they will disappear as quickly as they appeared."
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