‘Pretty Little Liars’ Fans May Now Steal Aria, Hanna, Spencer, And Emily’s Fashion Style! Official Clothing Line To Hit Stores Tomorrow Just In Time For PLL Season 4
Fans of 'Pretty Little Liars' now have the opportunity to imitate Aria, Hanna, Spencer, and Emily's fashion styles with the release of the 'Pretty Little Liars' collection exclusively distributed by Aéropostale.
The 'Pretty Little Liars' clothing line will make its debut on January 7 just in time for 'Pretty Little Liars' winter premiere. For the past three months, the fashion label experienced a 15 percent drop in its sales because consumers started to deviate from logo-stamped clothing pieces. According to insiders, creating a line based on the 'Pretty Little Liars' character's fashion is one of Aéropostale's strategy of gaining purchasers.
"The secret's out. The Pretty Little Liar collection soon hits stores & online, but we like to keep you guessing...it now goes live Tuesday 1/7, not the 5th. I promise, it will be worth the wait," says one of the brand's promotional teasers.
Fans of the series' trendsetting characters have expressed their excitement for the launching of the collection.
"I always wondered where they get their clothes from and now I won't have to search," says Deanna Baygulow.
On the other hand, fans like Wendy Goltsch Gockley are expressing disappointment with the release date of the clothing line: "Too bad it comes out when my daughter is in school now. We were planning trip to mall this morning to buy when store opens at 10am. What a huge letdown. I get it that it premieres on 1/07 but won't all the fans be watching the marathon and the premiere? Hope it doesn't affect sales Aero."
'Pretty Little Liars' costume designer Mandi Line helped in coming up with the clothes. Shoppers do not need to worry because the clothes will just range between $18 and $72.