Blake Lively Pregnant Rumors Takes Backseat As Ryan Reynolds' Wife Gets Busy With Lifestyle Site; Shares A Sneak Peek Into Fashion Must Haves?

Several news sites have talked about Blake Lively pregnant rumors but the gossip is shifting as Ryan Reynolds' wife gets busy with the launch of her new site. "The Age of Adrenaline" actress will most likely share a sneak peek into some of her fashion must haves given this development.

In a report by Page Six, Blake Lively pregnant rumors was nowhere in sight as the news site dished out some information about what is keeping Ryan Reynolds'  wife busy these days.

Reportedly, the "The Age of Adrenaline" actress will be launching her e-commerce and lifestyle website this coming July 23.

Page Six also reported that site's content would be more of "artisans and products" that were personally handpicked by Ryan Reynolds' wife. The actress is also set to appear in the videos that will be posted in the site.

The launch certainly did not come as a surprise unlike the Blake Lively pregnant rumors as she has openly talked about it in the past.

She was even quoted saying: "The main element of it is that it's about storytelling, and it's about living a very one-of-a-kind, curated life, and how to achieve that."

In a previous interview with The Cut, Blake Lively also said that her site, which may be quite similar to Gwyneth Paltrow's GOOP.com, will feature almost everything including food.

"It will be a site. But not necessarily lifestyle. You cannot be around me without talking about food," she said giving away some spoilers.

Meanwhile, the actress looked stunning as ever in her recently launched Gucci Premiere perfume campaign.

EOnline noted that with her wavy locks flowing beside her face plus a dazzling gown to boot, she channeled "Old Hollywood" glamour.

The news site also reported that the campaign is Blake Lively's second campaign with the Italian Brand. She previously raked in $4 million for 2012 ad with the same brand.