On October 30, SIVA GROUP hosted their first Annual Halloween Ball at Syndrome42 in Midtown Manhattan.
Just a few blocks away from Times Square, Syndrome42 acted as the perfect stage for a night of spooky costumes and excited dancing. The neon lights around the perimeter of the floor provided just enough light for attendees to make their way around, leaving the rest of the club shrouded in shadows to keep the atmosphere alluring. Topped off with giant disco balls on the ceiling, Syndrome42 was definitely the place to be that night. SIVA GROUP themselves heightened the Halloween feeling with their own ghostly decorations, ranging from spider's webs, to hanging grim reapers.
DJ B and DJ Sanchez kicked off the night of high energy with some impressing spinning behind the DJ booth. Between the two it was impossible not to walk into the club already dancing with the way music pumped through the speakers. The energy of crowd easily matched that of the music, with people filling the dance floor at all points of the night. Fans were hooked on the beats, caught between remixes of new American hits like Drake's "Hotline Bling" and third wave Korean pop chart toppers like G-Dragon's "Crooked."
The highlight of the first annual Halloween Ball was the appearance of DJ DOC member Lee Ha Neul, who kept the crowd moving by spinning some seriously infectious beats.
Debuting in 1994, DJ DOC helped pioneer the Korean hip-hop movement and earned themselves the title of legends in the Korean music world. Lee Ha Neul, who also works under the name DJ Nanli Bluss, rocked the crowd at Syndrome42 with his unique music spinning style. DJ Nanli Bluss brought in numerous different genres, combining 1960s R&B with early 2000s pop and, of course, rounding it out with more Korean pop hits.
Adding to his performance was a crew of high energy hype men including Kim Sung Soo from the Korean band COOL. Between his crew, his diverse range of music choices, and use of interesting sound additions like whistle blows and a highly repetitive play technique, DJ Nanli Bluss was the perfect performer to bring in the Halloween spirit.
SIVA GROUP has already established themselves among some of the top concert promoters in the States, putting on fantastic performances with artists from AOMG and Illionaire Records and most recently a popular North American tour with Epik High. The success of their first Halloween Ball will hopeless set the standard for more fun events as they continue to branch out further into other elements of the entertainment industry.
