Singer and musical star SE7EN has officially launched his own entertainment agency.
Choi Dong Wook, who goes by his stage name SE7EN for his music-related activities, has kicked things off for his new company, Eleven 9 Entertainment.
On Wednesday, Dec. 23, a representative from Eleven 9 spoke to Korean media outlets about the new entertainment agency's business space.
"SE7EN has officially opened the building for Eleven 9 Entertainment in Hongdae, Seoul," said the representative, as reported by Soompi. "From constructing the building to planning the space, SE7EN put a lot of effort into the business," said the representative.
"Once we officially launch, we will be returning fans’ love and grow to become an entertainment agency that positively influences different fields," the rep added.
SE7EN has been active in the K-pop music industry since he began training under YG Entertainment at the age of 15. His debut single titled "Come Back To Me" and album Just Listen were released in March 2003.
Following his mandatory military service, SE7EN's contract with YG Entertainment expired in February of this year and he decided to pursue his own career goals both as a pop singer and as an actor through Eleven 9.
Proving that at YG the motto is once family, always family, the opening of Eleven 9 Entertainment was met by encouraging words from SE7EN's former label mates.
"We hope you become the Seven Eleven of the music industry," said Epik High. "Tell the world Eleven 9 is going to be a success," said 2NE1's Sandara.
