Popular actor Song Joong Ki has topped the list of most wanted CF sponsor for the third month in a row.
According to the Business Reputation Research Center of Korea, 23 CF models were analyzed using over 43 million pieces of data collected over a one-month period from April 27 to May 28.
From the data, Song Joong Ki continued his streak of first place wins. The "Descendants Of The Sun" lead also took the first place spot in both March and April.
However, the figures show that Song Joong Ki has less influence than he did in April. Despite this fact, the actor was still able to sweep up first place.
The No. 2 position went to Major League baseball player Lee Dae-Ho, who reached around 95 percent of Song Joong Ki's total.
The No. 3 spot went to Kim Go-Eun, of the recently concluded drama "Cheese In The Trap."
Other stars on the list included Seolhyun of AOA, Song Hye-Kyo, Park Bogum, IU, Suzy, and others.
According to the head of the research institute, "For the month of May, we expected brand reputation of many celebrities to fall. Although consumers must be exposed to the stars, it must be in a positive way."
