As stans would ask, "See when you do talent?" This is why it's not surprising for Hwasa from the vocal group MAMAMOO to clinch the first spot of this month's girl group brand reputation ranking.
The index monitors and examines the data about the consumers' habits online that mark big impacts on brand consumption. The Brand Reputation also measures media interest, traffic on a member's branding, and the interest of the consumer.
In August, MAMAMOO's Hwasa ranked 3rd. Nevertheless, she made a staggering increase of 169.65%, resulting in an index of 5,049,897. This month, the singer had an elevated online activity, considering that she trended on the web several times due to her airport fashions and amazing stage performances. These contributed to her good scores in keyboard analyses and links.
Moreover, the highest-ranking terms related to her are "sexy," "like," and "anticipate." Also, her positivity-negativity analysis achieved a score of 80.33% of positive reactions.
Meanwhile, Girls' Generation's Taeyeon and Red Velvet's Irene came second and third, respectively. Taeyeon garnered an index of 4,404,881, having increased an impressive 250.55%. She ranked 20th last month.
Irene, on the other hand, scored an index of 2,613,458, rising from her 7th rank in August. Her current score got a 59.55% boost.
Another Girls' Generation member and SM Entertainment artist secured a spot in the top 5 list. From the 16th place last month, YoonA rose to become the 4th placer this September, having acquired a Brand Reputation index of 2,223,649. She had an increase of 69.56%.
Then, the fifth spot was secured by Hayoung from APink, with an index of 2,212,110, having a 407.53% increase that contributed to her score. She was reportedly not part of the Top 30 in 2018.
The girl group members, in order, who made it to the this month's Top 30 are GFriend's Sowon, Red Velvet's Joy, Red Velvet's Seulgi, AOA's Jimin, IZ*ONE's Wonyoung, TWICE's Momo, BLACKPINK's Jisoo, GFriend's Umji, TWICE's Mina, Red Velvet's Yeri, TWICE's Nayeon, GFriend's SinB, BLACKPINK's Jennie, Red Velvet's Wendy, TWICE's Jihyo, Girls' Generation's Sooyoung, ITZY's Yeji, ITZY's Yuna, AOA's Mina, TWICE's Sana, TWICE's Jeongyeon, Girls' Generation's Yuri, Oh My Girl's Seunghee, MOMOLAND's Yeonwoo, and IZ*ONE's Yena.
