Red Velvet's Seul-gi, together with beloved Actor Park Bo-gum, is announced as Coca-Cola Korea's Ambassadors for their 2020 New Year Campaign "Little Big Moments" (small but precious).
The actor has been a model for Coca-Cola since 2017 with their "If you pull, it'll come closer!" campaign, after the new TV commercial with Seul-gi is launched in January, it will mark Bo-gum's third year with Coca-Cola Korea. Representatives from the company previously stated their reason for choosing the actor as a model was because "his performance, looks, and character matches the company's (Coca-Cola) fresh campaign."
This year Coca-Cola Korea is launching its new campaign called "Little Big Moments," which revolves around the small but precious snippets of our day-to-day lives. These moments that spark excitement are also significant and essential due to the happiness and purpose that it gives us in a repetitive cycle that we call life. It is a campaign that specifically targets the youth who are embracing their new selves for the incoming new year.
Earlier this year, on April 23, news anchor Yoon Su-hee from News 1 reported the announcement of Coca-Cola Korea that they've selected actor Park Bo-gum and Red Velvet's Seul-gi as their 2020 New Year campaign ambassadors and models. Representatives from the company (Coca-Cola) stated the reason for choosing Seul-gi as Bo-gum's campaign partner is because she is often showered love from fans and citizens alike due to her positive energy.
It is a well-known fact among Red Velvet fans that the idol is called "teddy bear" as an endearing nickname because of her pure charm and unlike chic looks. Seul-gi's image aligns well and fits the New Year campaign; thus, she was selected as one of the models for the "Little Big Moments" (small but precious) campaign.
Coca-Cola annually launches and releases colorful and meaningful campaigns during the New Year season, which attracts public attention. They always carefully plan the delivery of their campaigns for the public to receive their messages appropriately. This year they planned to give a message of support to the youths who will be celebrating the New Year more often and with more excitingly warm energy.
An official representative from Coca-Cola said, "I hope that through this new year campaign with Park Bo-gum and Seul-gi, consumers will find our precious but meaningful happiness in repeated daily lives and make the moment more special and exciting with Coca-Cola. I hope you go."
During this holiday season, reminisce about all the moments in which Coca-Cola played a big part in giving happiness to consumers around the world. The company and its ambassadors have been actively giving out messages of support for more than 130 years, and this time around, it is with Bo-gum and Seul-gi that we'll see the trivial and mundane cycle of life turn exhilarating and warm thanks to Coca-Cola.
As stated before, the TV commercial with the new models, Seul-gi and Bo-gum, will be released later in January. Will you be looking forward to their "Little Big Moments" that are small but undoubtedly precious.
