BLACKPINK's "DDU-DU DDU-DU" music video broke YouTube's 1.1 billion views at 12:00 on March 24. This is the first-ever record achieved by a K-pop group. It was also attained about 1 year and 9 months after the song was released.
"DDU-DU DDU-DU" set a record of 1 billion views just 4 months ago, and this time, BLACKPINK proved once again the steady love of their global fans by reaching this monumental milestone. This record is even more significant as the popularity of the song is still evident.
"DDU-DU DDU-DU" is the title song of BLACKPINK's first mini album "SQUARE UP" in 2018. The point is the performance of shooting a pistol with both hands. It raised the cover dance boom of fans, and that year, it was ranked as the first in the 'K-Pop Music Video I've Seen Most in the World.'
Not only the music video but also the musical performance stood out. As soon as "DDU-DU DDU-DU" was released, it achieved an All Kill status on the Korean music charts as well as the overseas music market. In particular, the Billboard 200 and Hot 100, the main charts of the Billboard, the track climbed to the 40th and 55th positions, respectively, ranking the highest in the Korean girl group.
In addition, through "DDU-DU DDU-DU," BLACKPINK became the first K-pop girl group to receive gold certification from the Recording Industry Association of America (RIAA).
BLACKPINK, truly, is "YouTube Queen." In addition to the "DDU-DU DDU-DU" music video, a lot from the quartet's songs also have colossal numbers of views. "BOOMBAYAH" currently has over 800 million views, while "As If It's Your Last" and "Kill This Love" have 700 million views. "Playing with Fire" and "Whistle," including Jennie's "SOLO," have 400 million views. "STAY" currently has 100 million views, as well as 18 films of their choreography and music broadcast videos.
BLACKPINK, which was the first K-pop girl group to be listed on YouTube's "Diamond Creator Awards" (10 million channel subscribers), now has 33.9 million subscribers, the largest single channel in the domestic group.
The new record continues. BLACKPINK is renewing all the achievements of 'DDU-DU DDU-DU' by 'Kill This Love' announced last year.
With the successful completion of the World Tour of 32 times in 23 cities on 4 continents and the Dome Tour in 3 times of 3 cities in Japan, BLACKPINK's comeback album is heavily anticipated and their reputation keeps growing.
