SM Entertainment is currently on a hot seat after its black producer, who claimed to have worked on NCT's "Boss" and "Go," alleged that she was underpaid and the label exhibited disrespect.
It's now a trending topic online as Tiffany Red said something against SM Entertainment in line with her work for NCT Dream's "Go." Due to George Floyd's death, people in many parts of the world are protesting against the injustices experienced by the POC (people of color).
Meanwhile, Tiffany also spoke about her unpleasant experience with SM Entertainment, of which she alleged that she was not paid enough and disrespected for being complicit.
On June 5, Tiffany uploaded a video on her Instagram account wherein she explained her situation to fellow producers and her followers. She said that an email from A&R representative at SM Entertainment was sent to her on June 2, which means that she needs to sign a synchronization license agreement for the song, "Go," of NCT Dream.
The said license means handing over the song's rights to be utilized as a visual media production like advertisements. She said she didn't hurry herself due to the "very little amount" offered for the track. But to her surprise, she received a reminder on Tuesday, which is also scheduled for #BlackOutTuesday. She found it as something "insensitive" and "blacked out" on the A&R rep in an email response but there has been no immediate reply.
Red is now urging fellow producers to halt writing for K-pop. She even said that despite having several K-pop hits under her name, she hadn't reached USD 50,000 of earnings.
Although she revealed that an apology was from SM Entertainment's A&R representative sent for being insensitive, she was still not content. She shared another post on Instagram a copy of her email response to the agency.
"You ALL are cowards for not responding to me. Dom and Hyowon where are y'all? You black writers and producers are in PAIN! Where is SM ENTERTAINMENT?! With as much as this genre is influenced by BLACK CULTURE?! Shame on you! I will NEVER write KPOP again. I want to be released out of my EKKO publishing deal NOW and if y'all use "Go" without me signing that agreement, you will most definitely have a problem with myself and my legal team," Tiffany wrote.
She then ended the said message with "BLACK LIVES MATTER!" and "MY LIFE MATTERS!"
On Saturday, Tiffany said on Instagram how successful the song "Boss" is, which is currently viewed by 118 million YouTube subscribers. She said that she remains underpaid despite the success of the video.
SM organizes song-writing camps where writers & composers make demos for the sm artists.
SM profits off their work but don't pay them enough.
This is why SM rarely allows their own artists to write their songs.
IM GLAD THAT TIFFANY RED IS CALLING THEM OUT https://t.co/xhamkADnqS — EXOL AF (@CloveraHaibara) June 7, 2020
